#321 - Is AI Overhyped?

The hosts discuss the hype around AI and caution against accepting lower quality work produced by AI. They highlight the benefits and challenges of using AI for content creation, emphasizing its usefulness in generating ideas and enhancing sections of articles. The chapter also covers effective keyword research strategies, Google's changing views on AI content, and the importance of a sustainable SEO approach. They explore the benefits of Bing, chatbots, and AI in content creation, and discuss the percentage of manual work and research compared to using AI. They also delve into the use of AI for researching podcast guests and generating interview questions, while cautioning about the accuracy of AI-generated information.