Authority Hacker Podcast – AI & Automation for Small biz & Marketers #337 - The Future of Authority Sites
19 snips
May 20, 2024 Mark and Gael discuss the challenges faced by online business owners and share a framework to tackle them. They analyze successful businesses using this framework and the impact on Authority Hacker's content. Topics include evolving search and content marketing, adapting to changing referral traffic, content creation strategies, user engagement, monetization tactics, and innovative marketing strategies for fitness and authority sites.
AI Snips
Chapters
Transcript
Episode notes
Old SEO Model Becoming Obsolete
- The old three-stage site model centered on SEO and websites is outdated due to AI, Google updates, and social media trends.
- Websites no longer dominate user interaction; content consumption is shifting to platforms like YouTube and TikTok.
AI Threatens Google Search Traffic
- Google is fighting for relevance as AI replaces many search queries with direct answers.
- Traditional content marketing efforts to gain search traffic are less effective due to AI-driven changes.
Declining Trust in Google Traffic
- People increasingly distrust Google search results, leading to lower quality traffic and conversion rates.
- Quality of SEO traffic declines partly due to ads stealing clicks and changes in user behavior.