The Authority Hacker Podcast - Actionable Online Marketing

#332 - 4 PROVEN Steps To Beat Google Updates

Mar 11, 2024

Learn about the 4 proven steps to beat Google updates, including the importance of content auditing, strategic link juice allocation, and repurposing website content. Discover how to salvage valuable backlinks and make informed decisions based on website value assessments. Dive into proactive site audits and technical improvements to enhance SEO outcomes and stay ahead of Google's algorithm updates.

01:09:36

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Quick takeaways

Content auditing is crucial for surviving or recovering from Google updates.

Redirecting underperforming pages can optimize traffic and resources effectively.

Grading website pages' quality and taking decisive actions are vital for sustainable SEO success.

Deep dives

Google's Focus on High-Quality Content

Google is taking a new approach by de-indexing sites considered low quality, even affecting non-AI websites. With generative AI expanding the web's size, Google needs to curate sites more effectively. Content auditing has become crucial to survive or recover from updates like Panda, Medics, Spam, and Core updates.

Factors influencing quality rate algorithms

01:25

Optimizing Mobile User Experience Boosts Website Performance

01:18

Introduction

5min

Navigating Google Updates: Strategies and Impacts

18min

Strategic Link Juice Allocation and Effective Page Management

4min

Strategies for Auditing and Repurposing Website Content

23min

Strategic Backlink Salvaging and Legacy Preservation Technique

2min

Strategies for Website Value Assessment and Decision-Making

13min

Enhancing SEO Through Proactive Site Audits and Technical Improvements

5min

Send us a text

Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important.

It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, medic, spam and core updates.

So in this episode, we dive into what this latest core update means for SEO practices, and break down exactly what you need to do to curate content that will keep Google - and you - happy.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Full show notes:
https://www.authorityhacker.com/podcasts/4-proven-steps-to-beat-google-updates/

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