Lift Free And Diet Hard with Andrew Coates

Sharelle Grant guests to talk about: -Does creating "better" than already good programs really make a difference or differentiate you with general population clients? -Why she focuses on good principles of training -How she leaned into and had success with video based social media -How she developed an app and should you develop your own -Thoughts on building a subscription, one to many coaching offering.

Christian Thibaudeau returns to talk about his upcoming speaking appearances: -We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference. And Christian shares his thoughts on: -Why he went back to doing more in person coaching and it's value in staying current as an educator -Traditional gatekeepers of industry authority and current social media potential -How he got started in writing for T-Nation -And a big discussion on training tactics, and what ultimately matters and works -What he means by people "sciencing their way out of hard work"?

Not only is this an essential episode for coaches, if there ever was an episode that speaks to enthusiasts, this is it. Dr Susie Spirlock is my guest to share a ton about: -how evidence based physical therapy has advanced -the problems with outdated methods -the appropriate use of passive treatments -the importance of loading exercise -the role of your nervous system in outcomes -important notes on pain and movement -our nuanced thoughts on assessments and -how Susie embraced social media and travelling to events to grow her brand and opportunities to educate

Vince Del Monte, OG coach turned business mentor, discusses prioritzing great products over scaling a business, shares personal struggles, and emphasizes the importance of authenticity and transparency in business practices. The podcast explores the negative impacts of business scaling, the ethics of high ticket coaching, and using insecurity as fuel for success in the fitness industry.

Fitness expert and career success resource creator, Dean Somerset, shares insights on in-person training, creating career success resources, mindset on long term payoffs, filtering opportunities, and his upcoming book. This episode delves into foundational role models shaping the fitness industry.

Rachel Henley has one of the most popular and fastest growing IG accounts in the fitness industry. Learn how: -She used a lead magnet to grow a 90,000 subscriber email list. -How social media and her list helped explode her business. -How knowing her metrics helps. -How she uses her authentic humour to attract her ideal audience. -Social media has changed her life but how little has changed about her.

Jaime Filer joins me in a discussion about focusing on how the other person can come out of an interaction better and why she so naturally approaches interactions this way. Jaime takes a selfless interest in others while knowing how to ask for opportunities that also provide value to the person she's asking. Please check out more of Jaime: https://www.instagram.com/jaim91?igsh=MWVxYWpxdHM2N2R6eg==

Nick Shaw, co-founder and CEO of Renaissance Periodization guests to talk about: -How RP succeeded when it let Dr. Mike Israetel be his authentic self -How to navigate conflict with people online -The role luck plays in success -Dealing with rough patches -Getting comfortable with self promotion -and more

Mark Young, a veteran in the fitness industry, shares his near-death experience and lessons from the pre-social media era. He discusses the importance of ethics in online fitness marketing, his resilience through a life-threatening medical ordeal, and the significance of muscle mass in health resilience. The podcast also hints at an upcoming fitness event with big names like Jonathan Goodman and Jennifer Van Barn.

Dr Natasha Barnes joins to talk about: - her work coaching climbing athletes - important concepts in strength training that coaches should focus on, - How she runs her online programs and lessons for coaches in developing their own - Navigating fear of injuries with clients -Boundaries vs responsiveness -and much more