Lift Free And Diet Hard with Andrew Coates

Michael Ranfone guests to share wisdom from 2 decades of coaching, gym ownership, and developing an online coaching business. Michael talks about getting the right clients to self select to your brand and business, by getting clear on building solutions for the person you want to serve. Michael shares his identity evolution from athlete to coach and from gym owner to something even more.

Jason Phillips, founder of NCI and Coaching Con, makes his first appearance to shatter your limiting beliefs about the possible scale of your impact and the business you could create. Jason explains his goal to help 1 billion people and we challenge the attitudes and beliefs many fitness professionals hold. Jason shares why he believes specializing is the best path for impact. We deep dive into the value of being wired to give instead of take in your career interactions.

IFBB Pro and prolific educator Ben Pakulski makes his long overdue first appearance and shares how he approaches life and work with an endless desire to learn, grow, and push the limits of what he could do physically and in learning to help others. We share why Ben's abundance mindset led to breaking through some early limiting beliefs. Ben explains how he sees every person as an opportunity for a positive interaction that benefits everyone. Ben also explains how he's learned to create boundaries to focus on learning and educating. We also explore some of the valuable info and the bioscience myths coming out of a career in competition, and how to approach learning something fro everyone.

Cressey Sports Performance cofounder Pete Dupuis returns to deep dive into how strong business and service fundamentals allowed CSP to survive and thrive during the last few challenging years. Pete shares his formula for building trust with his clients. Pete explains how you put yourself in a position to benefit from luck. Pete also shares how his passion for a "side hustle" in mentoring gym owners grew into his current role with Business For Unicorns. This includes how Pete recognized the parts of the work he liked and the parts he didn't, shifting his focus to doing more of what he liked.

David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matter, and why a commitment to getting it right early on was essential to building credibility. David also shares how they intend to support coaches going forward plus some lessons on how to approach getting published.

Adriell Mayes is crushing in business, social media, in kettlebell education. Adriell joins to share how he built his media and foundation of his business. Adriell shares how he's approached coaching with a dedication to creating a fun and memorable client experience, and built his career through equal parts passion and curiosity. And like recent guest and peer Marcus Martinez, Adriell shares how he approaches kettlebells as a tool and extension of his body to focus on movement.

This episode could have easily been titled "Mindset Mastery" but it fails to grasp the intelligence and depth behind this conversation with Kait Callahan. Kait is one of the most intelligent, knowledgeable, and articulate guests ever on the podcast, as she explores and challenges our fundamental beliefs systems and the emotional underpinnings of our decision making. Kait explains her philosophy of investing in skill development as the best return on investment. This episode should make you think, challenge how you allocate your time in your career, and challenge you to ask better questions to create greater client impact.

Kettlebell master and expect educator Marcus Martinez makes his long overdue appearance to chat about the key inflection points that led to his brand growth. Marcus shares how he navigates making kettlebells accessible to more people yet exploring the fun and creative side of their potential. We talk about how Marcus regular spends social time with a community of like minded and successful fitness professionals, and how this materialized. Marcus shares why he feels it's important to establish strong values early in your career so you can learn when to say yes or no to opportunities. He also shares how he's never worried about what other coaches are doing, he's focused on creating to help people.

I'm honoured to have Adam Bornstein as a first time guest. Long overdue, Adam is one of the industry's most influential figures, coaches, writers, and teachers of sustainable nuanced lifestyle and nutrition habits. Adam answer why coaches will get a ton of value from reading his new book "You Can't Screw This Up", a book written to help the overwhelmed, frustrated, and confused end user. We talk about coaching, asking better questions, and communicating with our clients in a way that supports change. Adam also answers why he's deliberately operated more behind the scenes rather than lean into aggressive forward facing brand development. Enjoy this episode and check out Adam's new book out soon.

Beth Feraco shares her experience hiring help and building a business off the back of social media success. Beth approaches her work from a place of "who can I help today", but has also embraced a willingness to "ask for help" herself. Beth shares tactics to get started and navigate social media growth, and how to leverage social media into systems like an email list. Beth also highlights some of the more challenging sides to social media "success".