Lift Free And Diet Hard with Andrew Coates

Rachel Henley has cracked the code on creating evidence based and practical training content and scaling a massive audience.  We talk about: -Dealing with unwelcome comments from loved ones, shame triggers, and having tough conversations around this -The “silly shit” Rachel used to do before finding evidence based fitness and nutrition -Dealing with comments and beliefs about “ideal bodies” -Our mission to focus on getting more everyday people into the gym and access to fitness instead of arguing over technical training minutiae -How to tell who’s a real coach and who’s an entertainer masquerading as a coach.  And much more Please follow Rachel on IG: https://www.instagram.com/henleyfitness?igsh=Njl6djZ6dzJ4dzM2 This episode is among the earliest in a significant shift in discussion topics and theme for this podcast going forward. I still believe there’s a goldmine here for coaches, but this is now intended to be a valuable resource to the end users, the enthusiasts, and even the beginners who need our help navigating the often confusing and conflicting world of fitness and nutrition. If you find this valuable, please share it with a friend who needs it. Thank you. 00:00 Introduction and Welcome 01:33 Rachel Henley's Viral Moment 02:50 Navigating Family Criticism 04:05 Empathy and Setting Boundaries 07:14 Shame Triggers and Family Dynamics 09:52 Silly Fitness Mistakes 12:16 The Shortcut to Shred Experience 17:12 Body Image and Public Perception 20:21 Authenticity in Social Media 22:35 Authenticity in Social Media 23:22 Building Trust with the Audience 24:24 Encouraging Gym Confidence 25:53 Critique of Social Media Trends 26:47 Navigating Fitness Misinformation 29:11 Shameless Plug and Advice 34:10 The Problem with Viral Content 46:21 Final Thoughts and Farewell Follow Andrew Coates: Instagram: @andrewcoatesfitness Join My Email List: www.andrewcoatesfitness.com

Jennifer Van Barneveld returns with stories of her humble beginnings before building a successful business and running one of the few remaining in print fitness publications. Jennifer highlights how she went all in with no plan B, her mindset that led to growth and success, and how she found important people to build with. Jennifer will also be appearing as a speaker at my event, The Evolve Strength - Business and Coaching Conference, Sept 13-14, message me for more details.

Dr. Christle Guevarra, a medical expert specializing in GLP-1 Agonist drugs, shares her insights on the use of Ozempic in client coaching. She dispels myths about the drug being a form of 'cheating' and stresses the importance of resistance training while on Ozempic. Christle also delves into the psychological aspects of hunger and obesity, advocating for a balanced approach to nutrition. Finally, she highlights how personalized coaching can significantly improve health outcomes for those using such medications.

Luka Hocevar returns in this special edition episode Luka returns this October 10-12 with the Vigor Ground Fitness and Business Summit(where I will be presenting) and Luka is also a speaker at my event, The Evolve Strength - Business and Coaching Conference, Sept 13-14. We want you to seriously consider attending at least one because we believe it will change your life and career. Luka shares how his early and consistent investment in travelling to fitness events changed his career and fostered life long relationships. Luka also shares a lot of wisdom in how you can become "3 Mile Famous" and gain reps with local seminars to both develop public speaking skills and grow your local and international brand. While this episode is definitely meant to get you to come hang with us at these events, there's a rich array of take aways for every go-getting/go-giving coach who wants to thrive in our industry

Kasey Jo Orvidas guests to share wisdom from her background in psychology (a PhD) and how to apply it to coaches and clients in fitness. Kasey shares: -Why coaches need to spend more time on the things they aren't good at -How to "find your people" and why it's important in career and life -How to "hack willpower" and a whole lot more. You're already great at the X's and O's of training, it's time for a deeper dive into skills that will make you a better coach and one of the best resources in our industry in Kasey.

Brad Dieter, co-owner and CEO of Macros Inc. and a leading voice in fitness coaching, shares his insights on the future of the industry. He discusses the impact of AI, emphasizing the need for ethical considerations in its use. Brad also navigates the complexities surrounding Ozempic and similar GLP-1 drugs, highlighting their role in weight management and muscle preservation. Additionally, he underscores the significance of professional networking and community engagement for career growth, while introducing exciting plans for an upcoming conference.

Steve Keane joins me to discuss his meteoric social media growth and everything that's come with it in his career: We talk about: -If Steve would wish this kind of massive social media growth on his worst enemy -How Steve approaches his growth to monetize and scale his business and livelihood to ensure he doesn't miss the opportunity -Steve's thoughts on what really goes into app development -How he deals with the volume of attention and how the experience hasn't fundamentally changed who he is. -Much more, enjoy

Celebrity fitness trainer Victoria Pal discusses working with high net worth clients, focusing on longevity and lifestyle education. She emphasizes mastering basics while staying open-minded, providing concierge services, and debunking misconceptions about training celebrities. The podcast explores holistic approaches to fitness, nutrition, hormonal health, and transformative interventions, highlighting the importance of individualized education and debunking health trends.

Sharelle Grant guests to talk about: -Does creating "better" than already good programs really make a difference or differentiate you with general population clients? -Why she focuses on good principles of training -How she leaned into and had success with video based social media -How she developed an app and should you develop your own -Thoughts on building a subscription, one to many coaching offering.

Christian Thibaudeau returns to talk about his upcoming speaking appearances: -We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference. And Christian shares his thoughts on: -Why he went back to doing more in person coaching and it's value in staying current as an educator -Traditional gatekeepers of industry authority and current social media potential -How he got started in writing for T-Nation -And a big discussion on training tactics, and what ultimately matters and works -What he means by people "sciencing their way out of hard work"?