Lift Free And Diet Hard with Andrew Coates cover image

Lift Free And Diet Hard with Andrew Coates

EP #315 Brad Dieter: AI, Ozempic, and The Industry Bull Whip

Jul 9, 2024
Brad Dieter, co-owner and CEO of Macros Inc. and a leading voice in fitness coaching, shares his insights on the future of the industry. He discusses the impact of AI, emphasizing the need for ethical considerations in its use. Brad also navigates the complexities surrounding Ozempic and similar GLP-1 drugs, highlighting their role in weight management and muscle preservation. Additionally, he underscores the significance of professional networking and community engagement for career growth, while introducing exciting plans for an upcoming conference.
52:28

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Building a strong network among coaches enhances collaboration, knowledge sharing, and ultimately improves the quality of client services in the fitness industry.
  • The rise of AI presents both opportunities and ethical concerns in coaching, as it risks commoditizing services while demanding transparency to maintain authenticity.

Deep dives

The Value of Networking in the Coaching Industry

Building a strong network is essential in the fitness coaching industry, as the landscape is both vast and surprisingly small. Many clients require the services of coaches, making collaboration rather than competition beneficial for all. Coaches can significantly enhance their careers by supporting one another, sharing knowledge, and creating connections to collectively provide better services. This camaraderie not only aids individual growth but also contributes to the overall quality of coaching available to clients.

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