Navigating Fitness in the Digital Age

This chapter examines the evolution of fitness culture during the pandemic, highlighting the shift from online training back to in-person gyms and the rise of personalized coaching. It discusses the impact of social media, parasocial relationships, and the continuous debate over authenticity in weight loss methods. Additionally, the chapter addresses the challenges of app development in the fitness industry while emphasizing the importance of maintaining genuine human connections in an increasingly digital landscape.