Jonathan Goodman joins to talk about his brand new book The Obvious Choice, out now.

We talk about:

-Why Jonathan chose to write this book?

-Why this book is a pivot into a more mainstream audience?

-The 4 stages of content creation

-How stories and narratives affect your decisions

And more

Follow Jonathan on IG: https://www.instagram.com/itscoachgoodman?igsh=MTI0ejliOGRuOWN4OA==

This episode talks about business, career, and life lessons that can help anyone, more than just the fitness professional. Going forward my mission is to get these episodes and my guests into as many new hands as possible. Help me help the people in your world by taking this episode and gifting it to someone you know will love the topics we discuss. Thank you. 

00:00 Introduction to the Podcast
00:16 Welcoming Jonathan Goodman
00:41 The Obvious Choice: Book Insights
01:51 The Role of Social Media in Business
03:35 Human Behavior and Decision Making
12:10 The Four Stages of Content Creation
21:58 Embarrassingly Bad Decisions
22:33 The Emotional Nature of Decision Making
22:47 New Year's Resolutions and Fixed Identity
24:55 Leapfrog Skills in the Fitness Industry
25:42 The Importance of Complementary Skills
28:53 Building Social Media Presence
32:56 Becoming an Industry Leader
38:30 The Journey to Thought Leadership
41:26 The Obvious Choice: Book Promotion
42:53 Final Thoughts and Podcast Growth

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