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The Australian Seller

Latest episodes

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Feb 10, 2024 • 42min

TAS 154 – Ben Webber’s journey to $50 Million selling on Amazon and Walmart.

Ben Webber, an eCommerce expert and Amazon legend, shares his incredible journey from retail arbitrage to skyrocketing sales of over $50 million. He discusses the pivotal switch to private labels that transformed his business, boosted by media exposure. Ben reveals innovative tactics like acquiring product patents to create defensible brands. He emphasizes the importance of teamwork and logistics in managing multiple brands across Amazon and Walmart, while also gearing up for an exciting mastermind event in Australia to help aspiring entrepreneurs.
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Feb 3, 2024 • 53min

TAS 153 – Expat Australian Ash Rex on Amazon Japan and leveraging video to sell.

Ash Rex, a veteran online video expert and entrepreneur now based in Japan, shares his journey from finance to mastering e-commerce. He discusses the importance of video marketing in the competitive Japanese market. Key topics include localization strategies, the significance of premium packaging, and understanding local consumer behaviors. Ash provides insights on creating effective Amazon listings and optimizing video content to boost sales. He emphasizes the role of diverse video assets in enhancing customer engagement and improving conversion rates.
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Jan 20, 2024 • 40min

TAS 152 – Australian Sellers Chris & Sonia’s path to $320K Amazon revenue with 1 product

Chris, a professional photographer from Queensland, along with his wife Sonia, transformed their photography expertise into a thriving Amazon business, raking in $320K with just one product. They discuss the challenges of pivoting during the pandemic and their remarkable growth strategies. From mastering PPC advertising to managing rising fees, they share insights on keeping costs low and expanding into new markets. Their journey emphasizes the power of learning from product failures and leveraging mastermind groups for success.
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Jan 2, 2024 • 46min

TAS 151 – Fiona Soutter’s journey to $100k per month (profit) selling on Amazon.

Fiona Soutter, a remarkable entrepreneur who skyrocketed her Amazon sales to $100k monthly profit in just three years, shares her inspiring journey. Joined by Paul Harvey, a VIP in eCommerce, they discuss the critical importance of mindset and community networking in achieving business success. Fiona opens up about navigating product launches, cash flow management, and overcoming global market challenges. Their insights highlight the necessity of relationships and resilience in the fast-paced world of online selling.
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Dec 21, 2023 • 32min

TAS 150 – Selling on Amazon Australia – Denise from Queensland tells her story! 

Denise Billsborough, an HR professional from Queensland, shares her inspiring journey of starting an e-commerce business during maternity leave. She discusses the early days of selling on Amazon Australia and how she balanced consulting with her growing business. Denise highlights the intricacies of navigating logistics for compliance in the baby products market. She also delves into effective product launch strategies, contrasting Australian and UK markets, while sharing tips for staying motivated and connected within the Amazon selling community.
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Dec 13, 2023 • 35min

TAS 149 – Professional Makeup artist Jacqueline has been selling professional Makeup supplies on Amazon Since 2012.

The 4th Amazon Collective Mastermind is being held in March on the 22nd, 23rd and 24th , this time in the Blue Mountains NSW. It’s being sponsored by multi-currency solutions provider, World First and Australian eCommerce Accountants, Intrepid Advisory. To join us, Fe Soutter and international VIP guests including Paul Harvey. Head over to www.theaustralianseller.com/collective to learn more and apply! This week I chat to professional makeup artist Jacqueline who has made up thousands of Celebrities, such as Russell Crowe, Jessica Beal, Jack Black to name just a few. Jacqueline tells her story of juggling her professional make-up artist career and selling on Amazon since 2012. She’s done things a lot differently to most Amazon sellers including sourcing from China, Japan, the USA and Germany as well as using Facebook Ads to drive traffic to her website and on-sending to her Amazon listings. She has an awesome story!  Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction! If you own or work for a consumer products brand and need help setting up or running your Amazon business, feel free to get in touch with me – I have a new agency, www.Amasphere.com.au – an official Amazon Service Provider. The post TAS 149 – Professional Makeup artist Jacqueline has been selling professional Makeup supplies on Amazon Since 2012. appeared first on The Australian Seller.
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Nov 4, 2023 • 27min

TAS 148 – How 2 Australian brothers have built a 7 figure eco-friendly ecommerce brand using social media in just 18 months.

Fe Souter interviews Roger and Brodie Cook, two Australian brothers who founded Lucent Globe, an eco-friendly brand selling laundry detergent sheets. They share their journey from witnessing global plastic waste to creating a sustainable product that has exploded in popularity within 18 months. Discover how they leverage social media, especially TikTok, for marketing, experiment with influencer collaborations, and strategize for U.S. expansion. Their insights into eco-friendly e-commerce and community engagement are both inspiring and practical!
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Oct 2, 2023 • 40min

TAS 147 – How Sharon Even has transitioned from selling product ‘opportunities’ to building real brands.

Sharon Even, an Amazon seller and brand building expert, shares her journey from selling product opportunities to creating lasting brands. She discusses the importance of defining customer avatars and how emotional connections can drive brand success. The conversation highlights effective product differentiation strategies, including capturing consumer attention with unique designs. Sharon also emphasizes the evolution of brand-consumer engagement, advocating for humor and relatability in brand identity to foster loyalty.
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Sep 14, 2023 • 43min

TAS 146 – Australian-based Amazon wholesale seller Emma Cunningham shares her secrets to successful wholesaling

In this insightful discussion, Emma Cunningham, founder of My Amazon Empire, reveals her journey from a secure government role to thriving as an Amazon wholesale seller in both the US and Australia. She shares invaluable strategies for securing the buy box and managing competition amidst Amazon's complex policies. Emma dives into essential software tools and emphasizes the significance of relationships with distributors. Plus, she offers practical tips on inventory management and pricing strategies that can skyrocket profitability in the wholesale space.
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Aug 15, 2023 • 53min

TAS 145 – Bali Amazon Collective Mastermind Re-Cap with Kirsty Verity and her personal development journey.

Kirsty Verity, a successful entrepreneur who scaled her Amazon business to over $5 million annually, dives into her inspiring transformation during the Bali Amazon Collective Mastermind. She shares pivotal moments from her journey, including her struggles in a male-dominated space and transformative personal development experiences like ayahuasca. Kirsty emphasizes the deep connection between self-worth and financial success, the importance of embracing evolution in coaching, and the need for authentic connections in entrepreneurial communities.

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