TAS 148 – How 2 Australian brothers have built a 7 figure eco-friendly ecommerce brand using social media in just 18 months.

Nov 4, 2023

Fe Souter interviews Roger and Brodie Cook, two Australian brothers who founded Lucent Globe, an eco-friendly brand selling laundry detergent sheets. They share their journey from witnessing global plastic waste to creating a sustainable product that has exploded in popularity within 18 months. Discover how they leverage social media, especially TikTok, for marketing, experiment with influencer collaborations, and strategize for U.S. expansion. Their insights into eco-friendly e-commerce and community engagement are both inspiring and practical!

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Intro

00:00 • 3min

Eco-Friendly Detergent Revolution

02:33 • 6min

Eco-Friendly Branding Through Social Media

08:20 • 9min

Driving Growth: Eco-Friendly E-Commerce Strategies

16:56 • 5min

Navigating eCommerce Growth and Strategic Market Expansion

21:32 • 2min

E-commerce Expansion Strategies

23:02 • 4min

Hey, we’re less than a week away from The Southern Seller Fest! Regina and I are holding a networking drinks party on Thursday night, sponsored by World First. Looking forward to catching up with everyone there.

The 4^th Amazon Collective Mastermind is being held in March on the 22^nd, 23^rd and 24^th 2024, this time in the Blue Mountains NSW and it’s being sponsored by World First! You’ll be joined by some of the world’s biggest eCommerce Sellers as well as VIP guests, Fe Souter and many others. To join us, head over to www.theaustralianseller.com/collective to register your interest.

This week I’m chatting to Roger and Brodie Cook, 2 young Australian brothers based on the Gold Coast who are hitting it out of the park with the block buster Brand, Lucent Globe. After travelling the world but sadly seeing plastic rubbish and waste in some of the remotest places on earth, they decided to start an eco-friendly business selling laundry detergent sheets. To give you some idea of just how big their business has become in the last 18 months or so, they spend over 6 figures a month on social media advertising. They pump out video posts on Tik Tik, Facebook and Instagram every day and are now expanding to the USA via Amazon.

If you need help expanding your Brand via Amazon, get in touch!

Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook

And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!

If you own or work for a consumer products brand and need help setting up or running your Amazon business, feel free to get in touch with me – I have a new agency, www.Amasphere.com.au – an official Amazon Service Provider.

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