The Australian Seller
TAS 148 – How 2 Australian brothers have built a 7 figure eco-friendly ecommerce brand using social media in just 18 months.
Nov 4, 2023
Fe Souter interviews Roger and Brodie Cook, two Australian brothers who founded Lucent Globe, an eco-friendly brand selling laundry detergent sheets. They share their journey from witnessing global plastic waste to creating a sustainable product that has exploded in popularity within 18 months. Discover how they leverage social media, especially TikTok, for marketing, experiment with influencer collaborations, and strategize for U.S. expansion. Their insights into eco-friendly e-commerce and community engagement are both inspiring and practical!
27:29
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Quick takeaways
- The Cook brothers established Lucent Globe to address plastic waste, creating eco-friendly laundry detergent sheets devoid of plastic packaging and harmful chemicals.
- Their aggressive social media strategy utilizes engaging and educational video content, significantly boosting brand awareness and customer engagement as they expand into the U.S. market.
Deep dives
Eco-Friendly Business Model
The two brothers from Gold Coast co-founded an eco-friendly laundry detergent sheet business, Lucent Globe, aimed at reducing plastic waste. After witnessing plastic pollution while traveling, they were inspired to create a sustainable alternative to traditional laundry and dishwashing detergents, which often come in bulky plastic containers. Their product not only omits plastic packaging but also contains more natural ingredients, making it a safer choice for cleaning. Additionally, they market their detergent sheets as a cost-effective option, significantly cheaper than many established products on the market.
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