9min chapter

The Australian Seller cover image

TAS 148 – How 2 Australian brothers have built a 7 figure eco-friendly ecommerce brand using social media in just 18 months.

The Australian Seller

CHAPTER

Eco-Friendly Branding Through Social Media

This chapter explores the journey of two Australian brothers leveraging TikTok to promote their eco-friendly ecommerce brand. They discuss the importance of experimentation, risk-taking, and content creation, alongside their strategies for engaging influencers. The chapter also addresses the challenges of measuring social media success and the significance of brand building in the sustainability space.

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