Fe Souter interviews Roger and Brodie Cook, two Australian brothers who founded Lucent Globe, an eco-friendly brand selling laundry detergent sheets. They share their journey from witnessing global plastic waste to creating a sustainable product that has exploded in popularity within 18 months. Discover how they leverage social media, especially TikTok, for marketing, experiment with influencer collaborations, and strategize for U.S. expansion. Their insights into eco-friendly e-commerce and community engagement are both inspiring and practical!