TAS 154 – Ben Webber’s journey to $50 Million selling on Amazon and Walmart.

Feb 10, 2024

Ben Webber, an eCommerce expert and Amazon legend, shares his incredible journey from retail arbitrage to skyrocketing sales of over $50 million. He discusses the pivotal switch to private labels that transformed his business, boosted by media exposure. Ben reveals innovative tactics like acquiring product patents to create defensible brands. He emphasizes the importance of teamwork and logistics in managing multiple brands across Amazon and Walmart, while also gearing up for an exciting mastermind event in Australia to help aspiring entrepreneurs.

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Intro

00:00 • 3min

From Telecom to E-Commerce: A Journey of Transformation

02:47 • 2min

Scaling Success: From Retail Arbitrage to Private Label

05:08 • 13min

E-commerce Logistics and Team Dynamics

18:01 • 6min

Inside the Warehouse and Mastermind Dynamics

24:18 • 2min

In-House Innovations and Amazon Challenges

25:48 • 8min

Strategies for Acquiring Patents

34:04 • 4min

Optimizing Business Operations

37:50 • 4min

Time really is running out to join the 4^th Amazon Collective Mastermind that Regina and I are holding in March on the 22^nd, 23^rd and 24^th , this time in the Blue Mountains NSW. It’s being sponsored by multi-currency solutions provider, World First and Australian eCommerce Accountants, Intrepid Advisory and 1StopVAT. To join us, Fe Soutter and international VIP guests including Ben Webber who stars in this episode. Head over to www.theaustralianseller.com/collective to learn more and apply!

Today I interview Ben Webber, an Amazon legend, who started selling retail arbitrage on Amazon back in 2014. He was driving his truck all over the country, searching for liquidations and bargains so he could list those products on Amazon and make a tidy profit. With his buddies, they were able to scale to $3 Million per year!

They quickly realised that the retail arbitrage model wasn’t a sustainably scalable business, so they pivoted to Private label in 2016 and things took off after they were interviewed on a popular radio show in the USA. An interesting way to launch a product on Amazon, that’s for sure!

They now have 9 Brands, with hundreds of SKU’s selling both on Amazon and Walmart, last year selling over $50 million.

Amongst lots of gold nuggets, Ben chats about his latest product research tactic, buying product patents from Patent owners to create defensible product lines.

So come join Ben at the Amazon Collective!

Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook

And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!

If you own or work for a consumer products brand and need help setting up or running your Amazon business, feel free to get in touch with me – I have a new agency, www.Amasphere.com.au – an official Amazon Service Provider.

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