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The Australian Seller
TAS 153 – Expat Australian Ash Rex on Amazon Japan and leveraging video to sell.
Feb 3, 2024
Ash Rex, a veteran online video expert and entrepreneur now based in Japan, shares his journey from finance to mastering e-commerce. He discusses the importance of video marketing in the competitive Japanese market. Key topics include localization strategies, the significance of premium packaging, and understanding local consumer behaviors. Ash provides insights on creating effective Amazon listings and optimizing video content to boost sales. He emphasizes the role of diverse video assets in enhancing customer engagement and improving conversion rates.
53:13
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Quick takeaways
- The Japanese market presents unique selling opportunities, where consumers value quality and are willing to pay premium prices for foreign products.
- Leveraging high-quality video content, including demonstrations and instructional materials, significantly enhances customer engagement and conversion rates on Amazon Japan.
Deep dives
Expanding into the Japanese Market
Selling on Amazon Japan offers unique opportunities due to its sophisticated and competitive retail landscape. With a population of 135 million and a high density of millionaires, the Japanese market provides a strong customer base that appreciates quality over price. Unlike Western consumers, Japanese buyers are often willing to pay a premium for high-quality foreign products, driven by a rich cultural history and appreciation for craftsmanship. Sellers can leverage this demand by offering exceptional quality and effective marketing strategies tailored to Japanese consumers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode