

TAS 153 – Expat Australian Ash Rex on Amazon Japan and leveraging video to sell.
Feb 3, 2024
Ash Rex, a veteran online video expert and entrepreneur now based in Japan, shares his journey from finance to mastering e-commerce. He discusses the importance of video marketing in the competitive Japanese market. Key topics include localization strategies, the significance of premium packaging, and understanding local consumer behaviors. Ash provides insights on creating effective Amazon listings and optimizing video content to boost sales. He emphasizes the role of diverse video assets in enhancing customer engagement and improving conversion rates.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Navigating the Japanese E-Commerce Landscape
02:03 • 22min
Navigating Business Logistics and Currency in Japan
24:02 • 2min
Mastering Amazon Listings in Japan
26:19 • 7min
Understanding Local Demand and Optimizing Video Content for Sales
33:39 • 2min
Maximizing Sales with Video Marketing
35:14 • 12min
Maximizing Sales through Storefront Pages
47:09 • 6min