TAS 153 – Expat Australian Ash Rex on Amazon Japan and leveraging video to sell.
The Australian Seller
Navigating the Japanese E-Commerce Landscape
This chapter explores the speaker's transition from finance to creating successful video content for fitness on Amazon, especially in the Japanese market. It emphasizes the critical role of video marketing, premium packaging, and understanding local consumer behavior for success in Japan's competitive retail environment. The chapter provides practical insights into the challenges and strategies for foreign sellers, illustrating the importance of localization and high-quality presentation to appeal to Japanese consumers.
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