TAS 152 – Australian Sellers Chris & Sonia’s path to $320K Amazon revenue with 1 product

Jan 20, 2024

Guest

Chris

Chris, a professional photographer from Queensland, along with his wife Sonia, transformed their photography expertise into a thriving Amazon business, raking in $320K with just one product. They discuss the challenges of pivoting during the pandemic and their remarkable growth strategies. From mastering PPC advertising to managing rising fees, they share insights on keeping costs low and expanding into new markets. Their journey emphasizes the power of learning from product failures and leveraging mastermind groups for success.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Career Shift to Amazon

Chris and Sonia, professional photographers for 20 years, transitioned to Amazon after COVID-19 impacted their wedding photography business.
They initially took a less expensive course and launched their first product in 2019.

ADVICE

Starting Small and Reinvesting

Start with a smaller, more affordable course to test the waters before investing in expensive training.
Reinvest profits from initial successes to upgrade your education and resources.

ANECDOTE

Mastermind Impact and Variation Success

Joining two masterminds provided crucial support and led to a key product variation idea.
A new variation, initially intended as a PPC experiment, became their top seller.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Time is running out to join the 4^th Amazon Collective Mastermind is being held in March on the 22^nd, 23^rd and 24^th , this time in the Blue Mountains NSW. It’s being sponsored by multi-currency solutions provider, World First and Australian eCommerce Accountants, Intrepid Advisory. To join us, Fe Soutter and international VIP guests including Ben Webber. Head over to www.theaustralianseller.com/collective to learn more and apply!

This week I chat with Chris, who is a professional Australian photographer based up in Queensland. Chris & his wife Sonia’s extensive knowledge of photography helped them to develop their product line in the baby Category on Amazon USA.

In just a couple of years, they’ve gone from $60K in their first year, $320K in 2023 and they’re looking at $800K this year in 2024 with just one product and a handful of variations.

Their margins are sensational and they enjoy healthy profits in spite of all the new fees Amazon’s imposed on us sellers.

We talk about the methods they’ve employed to keep their fees as low as possible. We discuss variation strategies, and their plans for Marketplace expansion and growth for this year.

Meghla, Marg & Kev are holding the India Sourcing trip this time in February Dates: Feb 4-11, 2024 in Delhi and use the code: chris to get $150 off the normal ticket price. Just head over to www.indiasourcingtrip.com to learn more.

Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook

And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!

If you own or work for a consumer products brand and need help setting up or running your Amazon business, feel free to get in touch with me – I have a new agency, www.Amasphere.com.au – an official Amazon Service Provider.

The post TAS 152 – Australian Sellers Chris & Sonia’s path to $320K Amazon revenue with 1 product appeared first on The Australian Seller.