The Australian Seller
TAS 150 – Selling on Amazon Australia – Denise from Queensland tells her story!
Dec 21, 2023
Denise Billsborough, an HR professional from Queensland, shares her inspiring journey of starting an e-commerce business during maternity leave. She discusses the early days of selling on Amazon Australia and how she balanced consulting with her growing business. Denise highlights the intricacies of navigating logistics for compliance in the baby products market. She also delves into effective product launch strategies, contrasting Australian and UK markets, while sharing tips for staying motivated and connected within the Amazon selling community.
31:44
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Quick takeaways
- Denise Bilsborough successfully launched her Amazon Australia business during maternity leave, prioritizing customer experience and community engagement to drive growth.
- Navigating challenges like compliance and inventory management, Denise highlights the importance of strategic thinking and proactive networking within the Amazon seller community.
Deep dives
Denise Bilsborough's Journey into E-Commerce
Denise Bilsborough began her e-commerce venture while on maternity leave in 2017, motivated by the desire to create a recurring income. She initially explored various online business models, ultimately choosing to sell on Amazon Australia shortly after its launch. With guidance from a successful friend in the U.S. who sold his business for seven figures, Denise felt comfortable entering the Australian market, which was still in its infancy. By seizing the opportunity to be an early seller, she effectively established her brand and expanded it into various international marketplaces, focusing on products in the baby category.
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