The Australian Seller

TAS 146 – Australian-based Amazon wholesale seller Emma Cunningham shares her secrets to successful wholesaling

Sep 14, 2023

In this insightful discussion, Emma Cunningham, founder of My Amazon Empire, reveals her journey from a secure government role to thriving as an Amazon wholesale seller in both the US and Australia. She shares invaluable strategies for securing the buy box and managing competition amidst Amazon's complex policies. Emma dives into essential software tools and emphasizes the significance of relationships with distributors. Plus, she offers practical tips on inventory management and pricing strategies that can skyrocket profitability in the wholesale space.

42:55

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Episode guests

Emma Cunningham

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Episode notes

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Quick takeaways

Emma Cunningham shares her journey from a stable government job to achieving millions in sales through Amazon wholesale, motivated by fulfillment.

She emphasizes analyzing competition and sales demand when selecting trusted brands for wholesale on Amazon to minimize marketing stress.

The podcast discusses the importance of competitive pricing and account health for winning the Amazon buy box while complying with policies.

Deep dives

Transition from Government Job to E-commerce Success

The speaker discusses their transition from a secure government job to a successful career in e-commerce, motivated by a desire for more fulfillment. Surrounded by like-minded peers, they ventured into Shopify before shifting to Amazon, attracted by its established customer base. They emphasize that selling on Amazon requires less marketing effort compared to platforms like Shopify, allowing them to analyze data and effectively tap into existing market demand. This change has not only provided a lucrative income but also set the stage for future growth in the growing Australian market.

Intro

2min

Navigating the Amazon Wholesale Landscape

17min

Navigating Amazon's Policies

7min

Wholesaling Journey and Strategies

7min

Exploring Essential Software Tools for Amazon Selling in Australia

2min

Navigating Brand Analytics and Exploring Private Labeling in Australia

3min

Exploring Wholesale Success in E-Commerce

6min

So much is going on right now. In a few short weeks I’ll be in Delhi where I’ll be speaking at the eComm India Summit before hanging out with Meghla, Marg and Kevin for the India Sourcing Trip with scores of attendees. Come and hang out with me! Head over to https://indiasourcingtrip.com to grab a ticket to join me and lots of other ecommerce sellers

The Southern Seller Fest is coming up in November and Regina and I are holding a networking drinks party, Sponsored by World First! Stay tuned for more details around that!

Speaking of staying tuned, the 4^th Amazon Collective Mastermind is being planned for March, this time in NSW.

This week is a really special episode where I chat to Emma Cunningham from My Amazon Empire, an amazing woman who’s absolutely smashing it selling wholesale products on Amazon in the USA and now Australia…!

Emma shares her story going from a cushy Government job to selling literally millions of dollars of wholesale products on Amazon. She lifts the lid on her strategies and tactics to create a wildly successful Amazon business.

Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook

And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!

If you own or work for a consumer products brand and need help setting up or running your Amazon business, feel free to get in touch with me – I have a new agency, www.Amasphere.com.au – an official Amazon Service Provider.

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