

TAS 146 – Australian-based Amazon wholesale seller Emma Cunningham shares her secrets to successful wholesaling
Sep 14, 2023
In this insightful discussion, Emma Cunningham, founder of My Amazon Empire, reveals her journey from a secure government role to thriving as an Amazon wholesale seller in both the US and Australia. She shares invaluable strategies for securing the buy box and managing competition amidst Amazon's complex policies. Emma dives into essential software tools and emphasizes the significance of relationships with distributors. Plus, she offers practical tips on inventory management and pricing strategies that can skyrocket profitability in the wholesale space.
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From Government Job to Amazon Empire
- Emma Cunningham worked a government job but felt unfulfilled.
- She transitioned to e-commerce, starting with Shopify before finding success with Amazon wholesale.
Amazon's Advantage
- Amazon's established customer base simplifies selling compared to Shopify.
- This eliminates the need for extensive marketing efforts.
Wholesale on Amazon
- Identify established brands willing to wholesale their products.
- Source products from distributors at a cheaper rate and sell them on Amazon at retail price.