Ad Sales Training Nation
Ryan Dohrn
Hosted by ad sales training expert Ryan Dohrn, Ad Sales Nation, is the only podcast on the internet 100% dedicated to the media sales business. Each month Ryan explores the issues facing media sales professionals in the business. Tactical and practical advice for those looking to grow in the world of media sales.
Episodes
Mentioned books

Nov 20, 2024 • 21min
Standing Out in a Noisy Sales World with Sales Training Coach Ryan Dohrn
Discover how to stand out in a crowded sales environment with effective strategies that emphasize clear communication and consistent follow-ups. Learn the power of social media, especially LinkedIn, in building your personal brand and nurturing customer relationships. Gain insights on sharing valuable content to enhance your industry authority and trustworthiness. These tactics are essential for any sales professional looking to rise above the noise.

Sep 28, 2024 • 18min
Selling Value to Advertisers Fixated on Price with Sales Training Coach Ryan Dohrn
The discussion kicks off with the importance of value-based selling in a crowded market. A three-step process is presented to showcase product benefits effectively. The integration of AI tools in the sales realm is explored, emphasizing the balance between technology and human touch. Finally, the episode dives into creative ways to engage clients, including the power of question-marked subject lines in emails to boost interest and the need for fresh, value-driven content in sales communication.

Aug 22, 2024 • 19min
How To Sell Almost Anything To Anyone At Almost Any Price with Sales Training Coach Ryan Dohrn
Explore key sales strategies that emphasize building trust and proving relevance with clients. Learn about the innovative 'Goldilocks principle' in pricing, which helps tailor options for better client comfort. Dive into practical follow-up techniques that keep prospects engaged and tackle issues like client ghosting. The insights also include actionable advice on enhancing client experiences, establishing authentic connections, and using testimonials to boost credibility. Get ready to transform your sales approach!

Jul 17, 2024 • 16min
Stop Being Yourself to Sell More! with Sales Training Coach Ryan Dohrn
Discover how to enhance your sales skills by adapting to different buyer personalities! Explore the traits of ego-driven, logical, and emotional customers, and learn why flexibility in your approach matters. The discussion also emphasizes maintaining ethical standards while crafting customized strategies. Get ready to elevate your sales game with practical tips for researching clients and developing effective sales tactics!

Jun 19, 2024 • 15min
How To Make Cold Calling Really Work with Sales Training Coach Ryan Dohrn
Discover why cold calling is losing its touch in the digital age and learn strategies to invigorate your outreach. Explore how social media can help you connect with potential clients more effectively, while also respecting their time. Dive into the innovative use of AI tools like ChatGPT and perplexity.ai for email prospecting and real-time insights. Plus, uncover the secrets to effective cold calling with strategies that emphasize persistence and smart timing for follow-ups.

May 16, 2024 • 21min
Polishing Your Pitch: Sales Presentation Mastery with sales training coach Ryan Dohrn
Discover the secrets to crafting a powerful sales presentation with expert advice on structuring your agenda and using visuals to enhance credibility. Learn how to shift from traditional selling to a consultative approach that fosters trust with clients. Tackle competitive challenges by re-engaging customers with authentic communication. Finally, embrace digital tools like video messaging to elevate client interactions and keep your pitches fresh and engaging.

Apr 24, 2024 • 24min
Mastering Time: Boost Sales with Efficiency with sales training coach Ryan Dohrn
Discover time management techniques tailored for sales pros that enhance productivity. Learn the powerful Pomodoro technique for structured work intervals that boost focus. Explore how effective sales strategies interlink with persistence to drive career success. Transform your sales approach by shifting from rejection to personal engagement, and craft captivating email subject lines that demand attention. Unlock the secrets to sales efficiency and engagement!

Mar 14, 2024 • 15min
Putting the HUMAN back in sales with sales training coach Ryan Dohrn
The conversation dives into optimizing email strategies for better engagement, emphasizing the importance of timing. It stresses the need for genuine human connections in sales, urging a shift from outdated approaches. Key tips for crafting compelling sales communications are shared, focusing on demonstrating value to avoid negative responses. The insights challenge the rise of AI, advocating for a more personal touch in client interactions.

Feb 14, 2024 • 16min
The Truth Behind Email Subject Lines with sales training coach Ryan Dohrn
Dive into the art of crafting compelling email subject lines to boost engagement. Learn how techniques like the 'rule of three' can spark curiosity. Explore strategies for setting realistic sales goals and managing high expectations. Understand the critical differences between renewal rates and new business closing rates for better sales strategies. Finally, discover how tracking key performance metrics can enhance your proposal presentations and adapt to the evolving sales landscape driven by younger buyers.

Jan 17, 2024 • 12min
3 Steps to Increase Your Happiness and Your Sales in 2024 with sales training coach Ryan Dohrn
Explore the journey of happiness as an ongoing pursuit, especially in sales. Discover how Gratitude, Attitude, and Servitude, represented by the acronym 'GAS,' can elevate your personal fulfillment. Learn effective email communication strategies with the 'rule of three and three' to craft compelling messages. The importance of persistence and professionalism in follow-ups is emphasized to boost your sales success. Combine personal growth with sales mastery for a thriving 2024!


