Ad Sales Training Nation How To Sell Almost Anything To Anyone At Almost Any Price with Sales Training Coach Ryan Dohrn
Aug 22, 2024
Explore key sales strategies that emphasize building trust and proving relevance with clients. Learn about the innovative 'Goldilocks principle' in pricing, which helps tailor options for better client comfort. Dive into practical follow-up techniques that keep prospects engaged and tackle issues like client ghosting. The insights also include actionable advice on enhancing client experiences, establishing authentic connections, and using testimonials to boost credibility. Get ready to transform your sales approach!
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Shift Trust To Client Success
- Buyers trust peer success more than the salesperson themselves today.
- Move trust from you to your current clients by citing ethical success stories.
Prove Relevance With Research
- Do research and show relevance before meetings by referencing LinkedIn or other professional signals.
- Ask a magic-wand question to learn the prospect's ideal outcome and prove you understand their needs.
Price With A Predictable Middle Option
- Use three clear price options to create a 'just right' middle choice based on past client successes.
- Avoid custom pricing in initial offers and reference comparable clients to provide safety.
