Ad Sales Training Nation Stop Being Yourself to Sell More! with Sales Training Coach Ryan Dohrn
Jul 17, 2024
Discover how to enhance your sales skills by adapting to different buyer personalities! Explore the traits of ego-driven, logical, and emotional customers, and learn why flexibility in your approach matters. The discussion also emphasizes maintaining ethical standards while crafting customized strategies. Get ready to elevate your sales game with practical tips for researching clients and developing effective sales tactics!
AI Snips
Chapters
Books
Transcript
Episode notes
Match Your Selling Style To Buyer Type
- Most salespeople sell the way they like to be sold, which creates mismatches with different buyer types.
- Adapting your approach to buyers (ego-driven, logical, emotional) improves closing rates.
Research First, Adapt Your Message
- Research prospects on LinkedIn or with AI to identify if they are logical, emotional, or ego-driven before the call.
- Then adapt your messaging: use data for logical buyers and stories/FOMO for emotional buyers.
Car Purchase Reveals Buyer Differences
- Ryan shares a personal story buying a car as an emotional buyer that clashed with his logical wife's preferences.
- The anecdote shows how buyer type shapes decisions and can cause internal conflict in joint choices.
