Ad Sales Training Nation How To Make Cold Calling Really Work with Sales Training Coach Ryan Dohrn
Jun 19, 2024
Discover why cold calling is losing its touch in the digital age and learn strategies to invigorate your outreach. Explore how social media can help you connect with potential clients more effectively, while also respecting their time. Dive into the innovative use of AI tools like ChatGPT and perplexity.ai for email prospecting and real-time insights. Plus, uncover the secrets to effective cold calling with strategies that emphasize persistence and smart timing for follow-ups.
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Episode notes
Stranger Danger Hurts Cold Calling
- Cold calling struggles mainly because it triggers our ingrained "stranger danger" response from childhood teachings.
- Approaching strangers for meetings goes against a deep human social code, explaining much of its ineffectiveness without warming tactics.
Warm Up Before Cold Calling
- Warm up prospects by engaging on LinkedIn and their company's social channels to become a known entity.
- Use light, relevant interactions and non-sales emails to break strangers' barriers before calling.
Request Short Sales Meetings
- Show respect for prospects' time by requesting short meetings (5 to 15 minutes) instead of vague or lengthy ones.
- Being clear about brief meeting durations increases chances of positive responses and faster progress.
