Ad Sales Training Nation Putting the HUMAN back in sales with sales training coach Ryan Dohrn
Mar 14, 2024
The conversation dives into optimizing email strategies for better engagement, emphasizing the importance of timing. It stresses the need for genuine human connections in sales, urging a shift from outdated approaches. Key tips for crafting compelling sales communications are shared, focusing on demonstrating value to avoid negative responses. The insights challenge the rise of AI, advocating for a more personal touch in client interactions.
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Reframe Sales As Trusted Advising
- Ryan Dohrn argues the sales profession has a damaged reputation from aggressive, outdated tactics.
- He says reframing salespeople as trusted advisors restores respect and long-term referral value.
Lead With Help, Not Hustle
- Do ask prospects how you can help and lead with service, not a hard sell.
- Use questions like "How can I help?" and "What does a perfect client referral look like to you?" to add value.
Drop Pushy Closing Tactics
- Avoid old-school closing tactics that pressure prospects or deny them a chance to say no.
- Stop following up creepily or using manipulative lines; prioritize respectful, human interactions.
