Ad Sales Training Nation Polishing Your Pitch: Sales Presentation Mastery with sales training coach Ryan Dohrn
May 16, 2024
Discover the secrets to crafting a powerful sales presentation with expert advice on structuring your agenda and using visuals to enhance credibility. Learn how to shift from traditional selling to a consultative approach that fosters trust with clients. Tackle competitive challenges by re-engaging customers with authentic communication. Finally, embrace digital tools like video messaging to elevate client interactions and keep your pitches fresh and engaging.
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Episode notes
Set a Clear Sales Agenda
- Always set a clear agenda for every sales call with three main items.
- This helps keep the conversation focused and respectful of time, avoiding unnecessary small talk.
Use Logo Soup for Credibility
- Use "logo soup" by displaying logos of your customers at the start of your presentation.
- It creates credibility and showcases success without detailed company history.
Be an Advisor, Not Salesperson
- Position yourself as an advisor rather than a salesperson to avoid resistance.
- Emphasize helping the client with recommendations to build trust and get further faster.
