Content, Briefly

John Collins, a marketing consultant with a rich background at Intercom and Ramp, shares insights on B2B SaaS content strategies. He dives into the evolution from content creation to fostering authentic expert insights. Collins highlights the significance of building diverse content teams and adapting strategies to engage different audience segments effectively. He also emphasizes the importance of recognizing audience feedback and nurturing a community for long-term success. His journey from journalism to consulting showcases how content can drive business growth.

CMO Andrew Davies discusses content marketing challenges, content attribution complexities, brand engagement through episodic video content, balancing specialized content with broad appeal, content's role in corporate acquisition, remote content production realities, and the path towards becoming a CMO.

In this episode of Content Briefly, we’ve interviewed Tom Shapiro,  Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.************************Timestamps:00:00 Intro01:32 Who is Tom Shapiro & Alexis Trammell?04:24 Stratabeat’s origin story.06:53 Evolving business focus.09:18 A six-year journey in an agency.10:50 Adapting to AI and market shifts with a data-driven content strategy.14:24 Methodology behind the annual content strategy survey.16:11 Content cadence and traffic growth.20:28 Balancing content strategy.22:22 Overcoming content production roadblocks.26:57 Integrating industry segmentation into SEO strategies.30:42 Strategies for optimized content performance.33:00 Tracking site visitors to optimize marketing strategies.35:08 The power of Original Research in content marketing.38:41 Learn more about Tom and Alexis and get in touch.39:09 Outro************************Useful Links:Website: https://stratabeat.com/2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Ryan Law, Director of Content Marketing at Ahrefs, discusses leveraging LinkedIn for career opportunities, Ahrefs' content strategy, YouTube's B2B potential, and the realistic take on generative AI in SEO. He also reflects on his personal development journey, side projects, and the potential of AI in transforming Slack archives. Ryan shares insights on scaling content with caution and key takeaways from the Brighton SEO conference.

Senior Editor at Slack, Sara Yin, delves into content marketing at tech giants, sharing insights on Slack's evolution, lessons from Intercom and Shopify, and the importance of diverse voices in building a rich content library. She also discusses Slack's content strategy post-Salesforce acquisition, lessons from Jeff Bezos, and keeping content creative in an SEO-driven world.

Hannah Geise, Senior Content Manager at BentoBox, brings her extensive experience from the food and hospitality industry to the conversation. She shares insights on how technology is reshaping restaurant management and marketing. Hannah discusses BentoBox's multifaceted content strategy encompassing brand and SEO while emphasizing community engagement post-pandemic. She also highlights the importance of data-driven content creation and effective customer retention techniques, as well as personal success skills like time management that drive productivity.

Sam Balter, Head of Content at Wistia, dives into the dynamic world of video content marketing. He explores how businesses can effectively leverage video to build brand affinity and adapt to changing customer expectations post-pandemic. Sam shares insights on Wistia’s evolution from a basic video tool to a comprehensive platform and discusses strategies for maximizing audience engagement. He highlights the importance of personalized content and creative autonomy in video production, advocating for innovative approaches to connect with audiences.

John Bonini, Founder of Some Good Content, discusses building a content brand, insights from consulting, personal branding, industry changes affecting content programs, coaching vs execution, and more. Insights on growth strategies, team management, and creating authentic, audience-centric content are also shared.

Ryan Sargent, VP of Content and Strategy at Ten Speed, shares his fascinating journey from leading in-house teams to shaping an organic growth agency. He discusses the intriguing evolution of content marketing, emphasizing strategic adaptability and creativity. Discover how Ten Speed blends SEO with high-quality content creation. Ryan also highlights the importance of effective client partnerships and innovative tools like Asana and Airtable for streamlined content management. Dive into how the landscape of B2B content is changing and what that means for marketers!

In this discussion, Ross Simmonds, Founder & CEO of Foundation Marketing and author of "Create Once, Distribute Forever," shares insights on content distribution and B2B marketing. He emphasizes the importance of storytelling and community engagement in a crowded digital landscape. Ross challenges the traditional SEO-centric approach, urging marketers to focus on audience connection instead. He also addresses the obstacles B2B teams face, like time constraints, and highlights the need for innovative strategies to elevate content outreach.