Content, Briefly

Sam Balter, Head of Content at Wistia, dives into the dynamic world of video content marketing. He explores how businesses can effectively leverage video to build brand affinity and adapt to changing customer expectations post-pandemic. Sam shares insights on Wistia’s evolution from a basic video tool to a comprehensive platform and discusses strategies for maximizing audience engagement. He highlights the importance of personalized content and creative autonomy in video production, advocating for innovative approaches to connect with audiences.

John Bonini, Founder of Some Good Content, discusses building a content brand, insights from consulting, personal branding, industry changes affecting content programs, coaching vs execution, and more. Insights on growth strategies, team management, and creating authentic, audience-centric content are also shared.

Ryan Sargent, VP of Content and Strategy at Ten Speed, shares his fascinating journey from leading in-house teams to shaping an organic growth agency. He discusses the intriguing evolution of content marketing, emphasizing strategic adaptability and creativity. Discover how Ten Speed blends SEO with high-quality content creation. Ryan also highlights the importance of effective client partnerships and innovative tools like Asana and Airtable for streamlined content management. Dive into how the landscape of B2B content is changing and what that means for marketers!

In this discussion, Ross Simmonds, Founder & CEO of Foundation Marketing and author of "Create Once, Distribute Forever," shares insights on content distribution and B2B marketing. He emphasizes the importance of storytelling and community engagement in a crowded digital landscape. Ross challenges the traditional SEO-centric approach, urging marketers to focus on audience connection instead. He also addresses the obstacles B2B teams face, like time constraints, and highlights the need for innovative strategies to elevate content outreach.

Eric Doty, the Content Lead at Dock and a renowned expert in content marketing automation, shares his insights on the evolution of Dock from a product-led to a sales-led approach. He discusses mastering personal branding on LinkedIn and the importance of community management. Eric also highlights the changing skillset of content marketers and the integration of podcasting in Dock’s content strategy. He explores the balance between content creation and sales goals, underscoring innovative automation methods that enhance productivity and engagement.

In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams,  the nuances of a media business, and more.This episode is brought to you by our friends at Minuttia. ************************Timestamps:00:00 Intro03:35 Who is George Chasiotis?03:52 Insights on the content marketing recession.08:47 What is Minuttia?10:22 Introducing GrowthWaves, a B2B growth newsletter.12:48 Launching a diversified set of services.14:34 Adapting team skill sets for evolving content marketing.18:08 The evolution of GrowthWaves as a media company.20:04 Changes happening in the content marketing industry.24:12 Redefining content roles.28:48 Benefits of outsourcing.31:53 The role of reporting content marketing impact. 41:22 Learn more about George and Minuttia and get in touch.42:15 Outro************************Useful Links:Minuttia Website: https://minuttia.comGrowthWaves: https://growthwaves.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency************************Previous Episodes:► Content Briefly Ep. 12: Ramli John's multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi's Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

Amanda Natividad, VP of Marketing at SparkToro, discusses original research, the absence of a concise content strategy, personal branding, aligning marketing strategy with audience insights, using an email list for marketing, scalability of SparkToro's marketing approach, balancing high-value work, and SparkToro's content strategy.

In this podcast, Lashay Lewis from Authority Plug shares insights on building a successful consultancy, transitioning to consultancy, crafting a unique positioning, challenges with BoFu content, and leveraging attention. The conversation also covers visual content creation, identifying your Ideal Customer Profile, and maximizing ROI with BoFu content.

In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more. This episode is brought to you by our friends at tealhq.com.************************Timestamps:00:00 Intro02:04 Who is Bridget Poetker?02:21 Bridget’s background.02:58 What is Loop & Tie?04:26 Loop & Tie choice-based gifting model.06:53 Loop & Tie sustainability ethos in marketing.08:56 How does the business model affect growth?11:52 Strategic content thinking.15:09 Bridget’s transition from content to growth marketing.19:59 Output vs. outcome.24:11 Balancing in-house and external resources.28:06 Bridget’s reflection on new skills acquired in the role.30:00 Team communication and remote culture at Loop & Tie.33:09 Performance measurement and tools for reporting.37:02 Marketing pages vs. product pages.37:57 Bridget's unexpected challenges in the growth space.39:43 Learn more about Bridget and Loop & Tie and get in touch.40:54 Outro.************************Useful Links:Loop & Tie Website: https://www.loopandtie.comWebsite: https://www.bridgetpoetker.com/Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Tommy Walker shares insights on hard work, perseverance, and creating luck in content marketing. Discussion on challenges in running content programs in enterprises, evolution of B2B content marketing, and building a successful consulting career. Learn about Tommy's background, experience working on CXL, and the story behind Shopify Plus. Discover important skills for success and Tommy's upcoming summit.