Content, Briefly

Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, discusses balancing PLG and sales-led motion, verticalizing content, video and social in 2024 plans, and their 'AI hackathon'. They talk about Calendly's journey, content strategy challenges, team structure, metrics for evaluating content, product marketing in PLG motions, and content prioritization. Other topics include successful content pieces, personal reflections on scheduling links, and Calendly's AI summit.

On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss:- How Nicole manages content across multiple brands- How she stays in touch with customer needs and feedback- The moment her company realized its messaging was broken👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/👉 You can learn more about Partnero here: https://www.remotecompany.com/

Alina Benny, Head of Content SEO at Aura, scaled their blog to over one million monthly page views. She shares her secrets to success, including the importance of freelancers and detailed SOPs. Alina discusses the balance between helpfulness for readers and SEO, emphasizing a targeted content strategy in the B2B SaaS space. She highlights the role of technology in household efficiency and effective content management. Additionally, she offers insights into diverse content strategies and adapting to algorithm changes for better engagement.

Caitlin Burns, the Content and SEO lead at Dovetail, reveals how she scaled content production to an impressive 50 articles per month. She shares her strategic approach of collaborating with subject matter experts to ensure quality. Caitlin also discusses the phased rollout of her content strategy, highlights the importance of data-driven insights for customer engagement, and explains best practices for creating authentic content, especially in sensitive areas like finance and health, ensuring compliance and reliability.

Benyamin Elias from Podia discusses leveraging creators' skills and audiences for SaaS companies. They explore the changing landscape of content marketing, the evolution of the creator economy, and strategies for reaching individual business owners and expanding markets.

Hillary Nussbaum, the Director of Corporate Marketing at Code Climate, brings a unique blend of storytelling from her background in unscripted television to the world of technical marketing. She shares how her experience has shaped her approach, emphasizing the importance of understanding audience needs over mere product features. The conversation explores the challenges of technical marketing, the balance between SEO and thought leadership, and the critical role of messaging in engaging a technical audience effectively.

On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:- How she's built a business she loves running- How she secures great projects over and over again- Tips for diversifying income streams and chasing novelty👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/

Join Nigel Stevens, CEO of OGM, a specialist in organic growth for SaaS companies. He sheds light on why B2B SaaS content struggles with trust and reveals that 80% of buyers still prefer Google for information. Nigel emphasizes the need for authentic content and discusses the balancing act between product-led growth and personal engagement with customers. He also explores the increasing importance of video content and how AI is reshaping marketing strategies, keeping pace with an impatient audience.

Ty Magnin, Animalz CEO, discusses lessons from customers and sales, the importance of SEO in 2024, and recommendations for diversifying content.

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:- Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at ShopifyYou can read Greg's personal blog here: https://www.gregoryciotti.com/👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/👉 You can learn more about Kapwing here: https://www.kapwing.com/