Content, Briefly

Paddle: CMO Andrew Davies explains how execs think about content

17 snips
Jun 10, 2024
Guest
Andrew Davies
CMO Andrew Davies discusses content marketing challenges, content attribution complexities, brand engagement through episodic video content, balancing specialized content with broad appeal, content's role in corporate acquisition, remote content production realities, and the path towards becoming a CMO.
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INSIGHT

The Challenge of Content Marketing

  • Everyone thinks they can do marketing, and this is compounded with content because everyone can write.
  • This can create a challenge for content teams as they navigate feedback and direction.
ADVICE

Content Strategy Alignment

  • Understand content's role in the broader marketing strategy and business model.
  • This allows content creators to better align their work with overall business objectives.
ADVICE

Empowering Content Creators

  • Give content creators proximity to customers and ample time.
  • These two factors empower content teams to create effective, resonant content.
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