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Content, Briefly
Paddle: CMO Andrew Davies explains how execs think about content
Jun 10, 2024
CMO Andrew Davies discusses content marketing challenges, content attribution complexities, brand engagement through episodic video content, balancing specialized content with broad appeal, content's role in corporate acquisition, remote content production realities, and the path towards becoming a CMO.
33:45
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Quick takeaways
- Paddle prioritizes creating helpful content to assist their audience, setting a high bar for quality and relevance.
- Paddle invests significantly in video content, incorporating original research and data-driven insights to enhance engagement and storytelling.
Deep dives
Paddle's Commitment to Helpful Content in SaaS
Paddle aims to be the most helpful brand in SaaS, focusing on creating content that genuinely assists their audience. This core value drives their marketing and company ethos, ensuring that every interaction is geared towards providing value and assistance. By prioritizing helpful content, Paddle sets a high bar for the quality and relevance of their content, aligning with their vision of being the go-to resource in the SaaS industry.
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