AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
22min chapter
Paddle: CMO Andrew Davies explains how execs think about content
Content, Briefly
Content Marketing, Acquisitions, and Building a Brand
The chapter covers various topics including content marketing challenges, the importance of content creators' proximity to customers, the significance of training leadership on attribution limitations, and the focus on being a helpful brand in SaaS through diverse and engaging content formats. It also discusses Paddle's strategic narrative pillars, the acquisition of ProfitWell and Price Intelligently, and the migration of content to Paddle's domain. The chapter emphasizes the value of authentic storytelling and real experiences in content creation.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode