In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more.
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Timestamps:
00:00 Intro
01:30 Who is Andrew Davies?
01:49 Andrew’s background.
03:22 What is Paddle about, who is it for, and its pricing model?
05:47 Navigating content marketing challenges from a CMO's perspective.
08:10 Balancing creativity and commercial goals in content marketing.
10:38 The complexity of attribution in marketing.
13:29 Integrating customer insights into your content strategy.
14:49 Expectations for content teams to analyze data.
15:57 Elevating brand engagement through episodic video content.
19:14 Balancing specialized content with broad appeal in business strategy videos.
22:10 Content's role in corporate acquisition.
25:07 The emotional core of business narratives and acquisition.
27:18 The remote realities of content production.
28:55 What the path towards becoming a CMO looks like.
32:42 Learn more about Andrew Davies and Paddle and get in touch.
33:24 Outro
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Useful Links:
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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