Content, Briefly

Ahrefs: Ryan Law on generative AI, events, and scratching the creator itch

May 27, 2024

Ryan Law, Director of Content Marketing at Ahrefs, discusses leveraging LinkedIn for career opportunities, Ahrefs' content strategy, YouTube's B2B potential, and the realistic take on generative AI in SEO. He also reflects on his personal development journey, side projects, and the potential of AI in transforming Slack archives. Ryan shares insights on scaling content with caution and key takeaways from the Brighton SEO conference.

35:10

Creator website

Episode guests

Ryan Law

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Utilizing generative AI for content creation raises concerns about quality and originality.

Ryan Law's transition to Ahrefs highlights his role in enhancing content quality and strategy.

Deep dives

Emerging Trends in Content Creation and AI

Companies are investing in custom fine-tuned models to create content, often using generative AI. This approach, likened to search and replace techniques, raises concerns about the quality and originality of generated content. The podcast discusses the shift towards AI in content marketing, highlighting the challenges and potential misuse of AI in content creation.

Introduction

2min

Journey to Ahrefs: Content Marketing and Growth Strategies

14min

Exploring the Impact of Generative AI on Search and Content Creation

10min

Reflections on Marketing Events and Organizing Conferences

2min

Exploring Side Projects and Python Learning

4min

Exploring APIs, Generative AI, and Coding Language Within a Company

3min

In this episode of Content Briefly, we’ve interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to Ahrefs, his personal insights on the future of content marketing with generative AI, and more.

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Timestamps:

00:00 Intro

01:51 Who is Ryan Law?

04:41 Ryan’s reflection on leveraging LinkedIn for new opportunities.

07:07 Ryan’s fresh start at Ahrefs and what Ahref is about.

09:52 Navigating Google Analytics and SEO at Ahrefs.

10:41 Inside Ahrefs’ team structure and content strategy.

12:02 YouTube's B2B potential and Ahref’s content creation process.

13:19 Co-leading Ahrefs’ content team with partnership contrasts.

16:49 A realistic take on the generative AI hype in SEO.

19:50 A caution on scaling content with AI.