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Ahrefs: Ryan Law on generative AI, events, and scratching the creator itch
May 27, 2024
Ryan Law, Director of Content Marketing at Ahrefs, discusses leveraging LinkedIn for career opportunities, Ahrefs' content strategy, YouTube's B2B potential, and the realistic take on generative AI in SEO. He also reflects on his personal development journey, side projects, and the potential of AI in transforming Slack archives. Ryan shares insights on scaling content with caution and key takeaways from the Brighton SEO conference.
35:10
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Quick takeaways
- Utilizing generative AI for content creation raises concerns about quality and originality.
- Ryan Law's transition to Ahrefs highlights his role in enhancing content quality and strategy.
Deep dives
Emerging Trends in Content Creation and AI
Companies are investing in custom fine-tuned models to create content, often using generative AI. This approach, likened to search and replace techniques, raises concerns about the quality and originality of generated content. The podcast discusses the shift towards AI in content marketing, highlighting the challenges and potential misuse of AI in content creation.
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Discover
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