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14min chapter
Ahrefs: Ryan Law on generative AI, events, and scratching the creator itch
Content, Briefly
Journey to Ahrefs: Content Marketing and Growth Strategies
This chapter follows the speaker's transition from a previous company to Ahrefs as the director of content marketing, delving into their career announcement on LinkedIn and the impact of a popular blog post on community sign-ups. It explores the shift in mindset from starting anew with content ideas to enhancing the existing framework at Ahrefs, touching on content strategy, team dynamics, and the evolution of content on the Hrefs YouTube channel.
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