Content, Briefly An inside look at Ross Simmonds' new book: Create Once, Distribute Forever
Apr 15, 2024
In this discussion, Ross Simmonds, Founder & CEO of Foundation Marketing and author of "Create Once, Distribute Forever," shares insights on content distribution and B2B marketing. He emphasizes the importance of storytelling and community engagement in a crowded digital landscape. Ross challenges the traditional SEO-centric approach, urging marketers to focus on audience connection instead. He also addresses the obstacles B2B teams face, like time constraints, and highlights the need for innovative strategies to elevate content outreach.
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Marketer Anxiety
- Marketers feel overwhelmed by the numerous channels and ever-evolving digital landscape.
- This makes it difficult to know where to focus their efforts, leading to anxiety.
Early Adoption Advantage
- B2B marketers can gain a competitive advantage by experimenting with new channels like TikTok and B2B influencer marketing.
- Early adoption allows for community building and insights before competitors catch up.
Leveraging Communities
- Leverage communities for career growth and content market fit.
- Observe discussions to understand trending topics and create valuable content that addresses community needs.
