Content, Briefly
An inside look at Ross Simmonds' new book: Create Once, Distribute Forever
Apr 15, 2024
In this discussion, Ross Simmonds, Founder & CEO of Foundation Marketing and author of "Create Once, Distribute Forever," shares insights on content distribution and B2B marketing. He emphasizes the importance of storytelling and community engagement in a crowded digital landscape. Ross challenges the traditional SEO-centric approach, urging marketers to focus on audience connection instead. He also addresses the obstacles B2B teams face, like time constraints, and highlights the need for innovative strategies to elevate content outreach.
33:52
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Quick takeaways
- Ross Simmonds emphasizes the importance of storytelling and audience connection in content marketing over conventional SEO tactics for better engagement.
- His book, 'Create Once, Distribute Forever,' aims to equip marketers with strategies for effective content distribution amidst the chaotic digital landscape.
Deep dives
The Importance of Content Marketing Fundamentals
Content marketing today often neglects its foundational aspects, focusing excessively on producing content without understanding marketing's core principles, which include the psychology of human engagement. Ross Simmons asserts that storytelling and audience connection are vital for successful marketing strategies, rather than relying solely on search engine optimization. The emphasis on creating high-quality, meaningful content can lead to better audience responses than merely ranking through algorithmic manipulation. This shift towards prioritizing human-centric content addresses the frustration many consumers feel towards low-quality, SEO-driven results.
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