Content, Briefly

An inside look at Ross Simmonds' new book: Create Once, Distribute Forever

Apr 15, 2024

In this discussion, Ross Simmonds, Founder & CEO of Foundation Marketing and author of "Create Once, Distribute Forever," shares insights on content distribution and B2B marketing. He emphasizes the importance of storytelling and community engagement in a crowded digital landscape. Ross challenges the traditional SEO-centric approach, urging marketers to focus on audience connection instead. He also addresses the obstacles B2B teams face, like time constraints, and highlights the need for innovative strategies to elevate content outreach.

33:52

Creator website

Episode guests

Ross Simmonds

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Ross Simmonds emphasizes the importance of storytelling and audience connection in content marketing over conventional SEO tactics for better engagement.

His book, 'Create Once, Distribute Forever,' aims to equip marketers with strategies for effective content distribution amidst the chaotic digital landscape.

Deep dives

The Importance of Content Marketing Fundamentals

Content marketing today often neglects its foundational aspects, focusing excessively on producing content without understanding marketing's core principles, which include the psychology of human engagement. Ross Simmons asserts that storytelling and audience connection are vital for successful marketing strategies, rather than relying solely on search engine optimization. The emphasis on creating high-quality, meaningful content can lead to better audience responses than merely ranking through algorithmic manipulation. This shift towards prioritizing human-centric content addresses the frustration many consumers feel towards low-quality, SEO-driven results.

Intro

2min

Navigating the Chaos of Content Distribution

12min

Overcoming Barriers to Effective Content Distribution

5min

Rethinking Content Marketing and Book Publishing

12min

Exploring AI's Role in Content Marketing and Distribution

3min

In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.

************************

Timestamps:

00:00 Intro

01:44 Launch of the ‘Create Once, Distribute Forever’ book.

02:45 Why did Ross write a book now?

04:17 Focused on story distribution.

05:36 Blurred lines between content marketing for B2B and B2C.

07:18 Befenits of communities.

14:07 Constraints on content distribution.

19:03 Understanding the fundamentals of content marketing.

23:51 Meta process of writing a book.

32:21 Learn more about Ross and Foundation and get in touch.