Rethinking Content Marketing and Book Publishing

In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.

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Timestamps:

00:00 Intro

01:44 Launch of the ‘Create Once, Distribute Forever’ book. 

02:45 Why did Ross write a book now?

04:17 Focused on story distribution. 

05:36 Blurred lines between content marketing for B2B and B2C.

07:18 Befenits of communities. 

14:07 Constraints on content distribution.

19:03 Understanding the fundamentals of content marketing.

23:51 Meta process of writing a book. 

32:21 Learn more about Ross and Foundation and get in touch.

33:38 Outro

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Useful Links:

Foundation Website: https://foundationinc.co/

Ross Book: https://rosssimmonds.com/book/

Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Ross on Twitter: https://twitter.com/TheCoolestCool

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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