Ash Read, co-founder of Frontcourt Studio, discusses turning a side project into a full-time gig, the lessons B2B sites can learn from niche media sites, the importance of learning tools like Webflow, and how to prioritize content when you have tons of ideas.

Aaron Orendorff, content marketing specialist, discusses low-volume, high-impact content approach, measuring data points with a dollar sign, Recart's SaaS + service model, lessons from working at Shopify, and landing a byline in the New York Times.

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:- How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/👉 You can learn more about Teal here: https://www.tealhq.com/

Mark Rogers, Director of Content Marketing at Freshpaint, dives into the crucial elements of creating effective content strategies in the healthcare sector. He discusses the balance between strategic detail and vagueness while emphasizing the importance of quick wins. Mark highlights how Freshpaint navigates data privacy and compliance, transforming traditional marketing methods. He also shares insights on utilizing generative AI in content creation, stressing the need for human expertise to ensure quality and relevance in healthcare marketing.

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/👉 You can learn more about Ogilvy here: https://www.ogilvy.com/

Stewart Hillhouse, the content marketing lead at Mutiny, emphasizes the importance of building trust over prioritizing SEO. He advocates for an 'owned audience' approach, focusing on personalized experiences rather than chasing metrics. Hillhouse delves into the power of authentic community-building in SaaS, stressing transparency and collaboration as key elements. He also discusses how personalization can enhance user experiences and suggests innovative content creation techniques, underscoring the importance of adapting to market changes.

Jan Erik-Asplund, Co-founder of Sacra, shares insights on creating valuable content that investors will pay for. He discusses the evolution of their research platform and the challenges faced in private markets. Jan reveals innovative content strategies, including using public data to find 'golden nuggets' and leveraging AI for efficiency. He emphasizes the importance of engaging narratives and the process of repurposing content to maximize reach and monetization. This conversation is a goldmine for anyone looking to elevate their content game!

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss:- How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resourcesNathan also writes about marketing on his Medium blog: https://ellering.medium.com/👉 You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/👉 You can learn more about SimpleTexting here: https://simpletexting.com/"

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss:- Brianna's process for training (and being trained by) sales teams- How her team supports a long and technical sales cycle- Why "booked sales calls" is her favorite content metric👉 You can check our her personal website here: https://www.braveink.co/👉 You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/👉 You can learn more about Inscribe here: https://www.inscribe.ai/

Jess Cook from Lasso discusses marketing strategies, investing in audio and video content, understanding customers, team communication, and achieving a 12x content repurposing multiplier. They also talk about creating video content for the podcast and tracking progress in content marketing. The importance of daily stand-ups and flexibility in goal-setting is highlighted.