Content, Briefly

Amanda Natividad, VP of Marketing at SparkToro, discusses original research, the absence of a concise content strategy, personal branding, aligning marketing strategy with audience insights, using an email list for marketing, scalability of SparkToro's marketing approach, balancing high-value work, and SparkToro's content strategy.

In this podcast, Lashay Lewis from Authority Plug shares insights on building a successful consultancy, transitioning to consultancy, crafting a unique positioning, challenges with BoFu content, and leveraging attention. The conversation also covers visual content creation, identifying your Ideal Customer Profile, and maximizing ROI with BoFu content.

In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more. This episode is brought to you by our friends at tealhq.com.************************Timestamps:00:00 Intro02:04 Who is Bridget Poetker?02:21 Bridget’s background.02:58 What is Loop & Tie?04:26 Loop & Tie choice-based gifting model.06:53 Loop & Tie sustainability ethos in marketing.08:56 How does the business model affect growth?11:52 Strategic content thinking.15:09 Bridget’s transition from content to growth marketing.19:59 Output vs. outcome.24:11 Balancing in-house and external resources.28:06 Bridget’s reflection on new skills acquired in the role.30:00 Team communication and remote culture at Loop & Tie.33:09 Performance measurement and tools for reporting.37:02 Marketing pages vs. product pages.37:57 Bridget's unexpected challenges in the growth space.39:43 Learn more about Bridget and Loop & Tie and get in touch.40:54 Outro.************************Useful Links:Loop & Tie Website: https://www.loopandtie.comWebsite: https://www.bridgetpoetker.com/Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Tommy Walker shares insights on hard work, perseverance, and creating luck in content marketing. Discussion on challenges in running content programs in enterprises, evolution of B2B content marketing, and building a successful consulting career. Learn about Tommy's background, experience working on CXL, and the story behind Shopify Plus. Discover important skills for success and Tommy's upcoming summit.

In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.************************Timestamps:00:00 Intro02:21 Who is Jessica Walker?03:03 Jessica’s background.03:51 What is MEDDICC? 04:40 How does MEDDICC help customers?05:33 MEDDICC’s ICP.06:39 Different implementation plans based on customers.08:09 What does media mean at MEDDICC?10:57 SMEs' expertise in content implementation. 11:44 Enabling people using a media approach. 15:30 Channel and product perspectives. 19:08 How to build a media arm without a massive budget?21:42 Does remote work affect video production? 23:17 Competitor analysis.27:10 B2C side of MEDDICC. 27:43 Content performance measurement and attribution.30:53  Important personality traits and skills.33:29 Learn more about Jessica and MEDDICC and get in touch.34:09 Outro************************Useful Links:MEDDICC Website: https://meddicc.com/Jessica on LinkedIn: https://www.linkedin.com/in/jessicajadewalker/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at Tealhq.com.

Josh Palmer, Head of Content at OnBoard, discusses content leadership, challenges in board collaboration, diversifying content strategy, tips for crafting authentic content, AI in content creation, and content performance measurement in an engaging podcast.

Sean Blanda, VP of Content at Crossbeam, discusses building a successful content team and the importance of trust and communication in a remote work environment. They explore Crossbeam's marketing strategy, the role of SEO, and the value of building an email list. They also touch on the journalistic approach to content marketing, integrating events into content, and the quality versus quantity debate. Additionally, they discuss content creation tools, AI's role in content production, and the superiority of human-made content.

Zoe Hawkins, Principal Content Manager at Sumo Logic, discusses the importance of curiosity in content creation, the technical perspective of content at Sumo Logic, the content optimization process, existing content inventory management tools, content attribution and important metrics, Sumo Logic's CTA dynamics, marketing organization at Sumo Logic, team collaboration with different departments, tips for staying aligned with the team, and the importance of soft skills.

Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her expertise on multimedia content strategy. She discusses the evolution of content marketing and the shift from traditional methods to engaging formats like video and podcasts. Fara emphasizes the importance of tailoring content for diverse personas in various industries and outlines project management strategies for effective vendor communication. She also highlights the role of multimedia in enhancing audience engagement and the significance of aligning content with business goals.

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.************************Timestamps:(00:00) - Intro (02:33) - Who is Molly Talbert? (03:04) - Molly’s background. (03:37) - Challenges of content marketing in Switchboard. (05:15) - Switchboard’s content marketing team. (06:56) - What is Switchboard? (08:44) - Switchboard's features. (11:53) - Category creation on Switchboard. (12:57) - Competitive advantage of Switchboard. (14:29) - Switchboard’s content strategy. (16:15) - Impact of async on work culture. (20:04) - Switchboard’s content KPIs. (21:24) - Experimentation with multimedia content. (23:03) - Content marketing personas. (25:32) - Success stories from a content perspective. (27:14) - Learn more about Molly and Switchboard and get in touch. (28:04) - Outro. ************************Useful Links:Switchboard Website: https://www.switchboard.app/Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.