Content, Briefly

In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.************************Timestamps:00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39  Creating legally sound content for specialized markets.10:24 The impact of strategic content choices at Freshpaint.15:27 Integrating content, partnerships, and events for healthcare marketing.18:07 Strategic storytelling and measurement in content marketing.22:08 Proving marketing value before brand building.23:30 Content leadership in times of change.25:44 Learn more about Ray and Freshpaint and get in touch. ************************Useful Links:https://www.linkedin.com/in/raymina/https://www.freshpaint.io/https://info.freshpaint.io/freshpaint-5-newsletterhttps://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.************************Timestamps:00:00 Intro03:25 Who is Kisha Kisha Velazquez?03:55 Kisha’s background.07:22 Going into content marketing with an entrepreneurship background.09:58 Acquiring customers (in this case law students) at Fordham University School of Law.11:48 Day-in-the-life as a web content manager at Fordham.15:42 What goes into making the Fordham website accessible.17:02 Engaging subject matter experts for content marketing material.19:56 The type of web pages we publish at Fordham.21:47 How we approach SEO marketing.22:42 Domain authority and page ranking.24:50 Workflows and work-life balance working for a startup vs an established brand.29:23 The transition from startup to academic setting.31:07 Recent initiatives at Fordham.32:14 Learn more about Kisha and Fordham University School of Law and get in touch.33:15 Outro************************Useful Links:Website: https://www.fordham.edu/school-of-law/Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro02:29 Who is Erica Schneider?03:15 Erica Schneider’s background.05:01 How LinkedIn fits into Erica’s strategy.08:20 The target client at Content Sparring.10:58 One effective hack to keep the content flowing.17:13 Solopreneur vs. Creator.18:55 Thoughts on employee turnover.21:14 The flexibility and complexities of the creator economy.25:11 Day-in-the-week at Content Sparring.27:15 Learn more about Erica and Content Sparring and get in touch.27:59 Outro************************Useful Links:https://www.contentsparring.com/https://www.ericaschneider.me/https://cut-the-fluff.ck.page/https://www.linkedin.com/in/erica-schneider66/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.************************Timestamps:00:00 Intro.02:39 Who is Ross Hudgens?03:33 Ross background.06:18 Customer’s take on SEO marketing and the future of AI.08:02 What the average customer engagement looks like at Siege Media.10:13 The growth journey at Siege Media.12:32 What the company culture looks like.13:54 Transitioning from remote-friendly to fully remote.15:42 Founder’s role play in terms of now vs then at Siege Media.18:22 Getting more work and subcontracting as a freelancer.20:21 Red flags/green flags from client needs or expectations.23:07 How the AI trend has evolved over time.25:15 What’s been going on at Siege Media recently?27:02 Learn more about Ross and Siege Media and get in touch.27:38 Outro************************Useful Links:Website: https://www.siegemedia.com/Ross on LinkedIn: https://www.linkedin.com/in/rosshudgens/************************Previous Episodes:► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) https://www.youtube.com/watch?v=kJkwbW18-pY ► Juro: Tom Bangay on building customer personas and creating content for their target market https://www.youtube.com/watch?v=2B1b7RqWHas► ClickUp: Amrita Mathur on turning freemium users into paying customers. https://www.youtube.com/watch?v=cSe_QzJngvM************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco 

In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more.This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.************************Timestamps:00:00 Intro02:40 Who is Ben Bradbury?03:01 Ben’s background.05:43 How does Workweek work? 09:04 Talent-first approach of Workweek.11:59 Is it easier to launch a podcast or a newsletter?14:18 Does Workweek have a studio business?17:00 Building a community with creators.21:18 Getting a good understanding of SaaS by building audience-first content.22:32 Different types of content at Workweek.27:02 Direct and in-direct monetization at Workweek.28:05 Ben’s thoughts on virtual events.32:59 Subject-matter expertise for content. 35:43 Different mediums require different skill sets.42:48 How to repurpose content for maximum impact.46:45 Time spent on content creation vs. content repurposing. 48:26 Knowledge sharing at Workweek.51:36 Building personalities and content differentiation.53:10 Learn more about Ben and Workweek and get in touch.55:23 Outro************************Useful Links:Website: https://workweek.com/Ben on LinkedIn: https://www.linkedin.com/in/benbradbury/Subject Matter Podcast: https://workweek.com/show/subject-matter/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, shares strategies for achieving a 454% content ROI, expanding her team to 20 members, managing 85 articles per month, tracking content success, utilizing generative AI, and emphasizing the impact of community and documentation in content teams.

Tom Bangay, Senior Director of Content and Community at Juro, shares his journey from legal journalism to leading content strategies in legal tech. He delves into how Juro uses AI for contract management and the importance of understanding customer personas. Tom discusses the challenges of sourcing subject matter experts and the evolution of content from basic blogging to engaging community-driven resources. He also highlights the role of podcasts and video content in Juro's marketing strategy, particularly in connecting with in-house legal teams.

Araminta Robertson, Founder & Managing Director at Mint Studios, specializes in content marketing for the financial services and fintech sectors. She shares her journey of niching down to fintech clients and the importance of customer reporting to track ROI. Araminta discusses how to effectively integrate PPC with content strategies, the crucial role of keyword selection, and insights on transitioning from freelancing to running an agency. She also emphasizes the unique challenges of fintech marketing and the value of community building among marketers.

Amrita Mathur, VP of Marketing at ClickUp, shares her expertise in transforming freemium users into paying customers. She discusses the challenges of managing 70,000 freemium leads and the essential role of content in driving conversions. Amrita emphasizes the importance of understanding target audience pain points and tailoring marketing strategies into focused buckets. Additionally, she reveals how collaboration across various teams at ClickUp fosters a successful content creation process, ultimately enhancing user engagement and product quality.

Marketing consultant John Collins discusses content strategies for SaaS companies, learning from Intercom's trials, scaling content teams, evolving SEO strategies, future of content teams, challenges of working independently, and balancing writing with consulting.