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Content, Briefly
John Collins (Part 2): 2024 trends and the new content playbook
Jun 24, 2024
Marketing consultant John Collins discusses content strategies for SaaS companies, learning from Intercom's trials, scaling content teams, evolving SEO strategies, future of content teams, challenges of working independently, and balancing writing with consulting.
25:32
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Quick takeaways
- Companies are investing in high-quality content creation as a key marketing strategy.
- Content marketers are transitioning to become more holistic in their roles, collaborating with data teams and designers.
Deep dives
Emerging Trends in Content Strategy and Marketing
Emerging trends in content strategy and marketing indicate a focus on high-quality content. Companies are investing heavily in producing top-notch content, with examples like Intercom's off-script video series showcasing this approach. Additionally, there is a shift towards data-driven content creation, where companies leverage insights from their platforms to develop engaging content.
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