John Collins (Part 2): 2024 trends and the new content playbook
Content, Briefly
Evolution of Content Strategy in Growing Companies
John, a marketing advisor, reflects on his experiences at Intercom and discusses the importance of continual reinvention in content initiatives to stay competitive. He emphasizes aligning content strategy with overall marketing efforts and addresses challenges in implementing content plans. The chapter also explores shifts in content marketing, including the impact of financial uncertainty, evolving SEO strategies, and the focus on engagement and conversion over traffic numbers.
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