In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more.

This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.

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Timestamps:

00:00 Intro

02:40 Who is Ben Bradbury?

03:01 Ben’s background.

05:43 How does Workweek work? 

09:04 Talent-first approach of Workweek.

11:59 Is it easier to launch a podcast or a newsletter?

14:18 Does Workweek have a studio business?

17:00 Building a community with creators.

21:18 Getting a good understanding of SaaS by building audience-first content.

22:32 Different types of content at Workweek.

27:02 Direct and in-direct monetization at Workweek.

28:05 Ben’s thoughts on virtual events.

32:59 Subject-matter expertise for content. 

35:43 Different mediums require different skill sets.

42:48 How to repurpose content for maximum impact.

46:45 Time spent on content creation vs. content repurposing. 

48:26 Knowledge sharing at Workweek.

51:36 Building personalities and content differentiation.

53:10 Learn more about Ben and Workweek and get in touch.

55:23 Outro

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Useful Links:

Website: https://workweek.com/

Ben on LinkedIn: https://www.linkedin.com/in/benbradbury/

Subject Matter Podcast: https://workweek.com/show/subject-matter/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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