Content, Briefly Mint Studios: Araminta Robertson on measuring content marketing ROI
Jul 8, 2024
Araminta Robertson, Founder & Managing Director at Mint Studios, specializes in content marketing for the financial services and fintech sectors. She shares her journey of niching down to fintech clients and the importance of customer reporting to track ROI. Araminta discusses how to effectively integrate PPC with content strategies, the crucial role of keyword selection, and insights on transitioning from freelancing to running an agency. She also emphasizes the unique challenges of fintech marketing and the value of community building among marketers.
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Araminta's Fintech Origin Story
- Araminta started her journey into fintech by blogging about personal finance at age 18.
- She transitioned from blogger to in-house fintech content marketer, then to freelancing and eventually agency founder.
PPC as a Content Tool
- PPC complements content marketing by delivering faster results and testing keywords.
- Instant Google Ads rankings help validate SEO keyword strategies before investing heavily in content.
From Freelancer to Agency Founder
- Araminta evolved from freelancing to agency after frustration with ineffective content requests.
- She built a team to deliver a full content process including strategy, writing, and reporting for clients.
