Araminta Robertson

Araminta Robertson, Founder & Managing Director at Mint Studios, specializes in content marketing for the financial services and fintech sectors. She shares her journey of niching down to fintech clients and the importance of customer reporting to track ROI. Araminta discusses how to effectively integrate PPC with content strategies, the crucial role of keyword selection, and insights on transitioning from freelancing to running an agency. She also emphasizes the unique challenges of fintech marketing and the value of community building among marketers.