Content, Briefly

Michael Lowe, Senior Director of Corporate Marketing at At-Bay and former leader of category creation at Clari, shares his insights on the nuances of creating new business categories. He discusses the significant difference between coining terms and true category creation, highlighting the vital role of community and support. Lowe reveals the challenges of educating the market and developing targeted content strategies that genuinely address audience needs. Listeners will find valuable lessons on navigating pricing strategies and evolving their marketing approaches.

Robyn Showers, Director of Content Marketing at Apollo.io, shares her journey from journalism to thriving in content strategy. She discusses Apollo's innovative content programs, including their unique approach to writing and publishing a sales enablement book. Robyn highlights how Apollo leverages data for better communication between marketing and sales teams. The conversation delves into adapting content strategies amid industry changes and the importance of community engagement in effective content marketing.

Hila Bouzaglou, founder of Shelf, a South African agency specializing in niche content, discusses wealth of knowledge in complex industries. She reveals innovative strategies for nurturing subject matter expertise among writers. The conversation dives into how AI tools enhance writing quality, allowing for client-specific clarity. Hila also shares insights on cultivating a strong team culture, even in remote settings, and tackling industry challenges with a strategic approach to client engagement.

Kasey Fleisher Hickey, Senior Director of Brand and Content at Attentive, shares her expertise in content strategy and brand building. She discusses the importance of prioritization in daily tasks and the overlap between content and brand identity. Kasey dives into strategies for impactful marketing during major retail events like Black Friday, emphasizing proactive collaboration across teams. She also touches on the role of AI in enhancing customer engagement and the need for brands to create memorable experiences in a competitive landscape.

Tommy Walker, Founder of The Content Studio, dives into the findings from his "State of (Dis)Content" survey, revealing the emotional hurdles and industry challenges faced by marketers. He discusses the impact of AI on content creation and the importance of balancing innovation with creative autonomy. Tommy highlights the pivotal role of leadership buy-in for team productivity and satisfaction. Expect insights on audience research, evolving industry dynamics, and the need for strategic thinking in the discontented landscape of content marketing.

Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.************************In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro03:12 Eric Doty becomes Head of Community at Superpath.05:42 Existing plans and transitioning to the Superpath Pro tier.08:33 What’s included in Superpath Pro?10:28 Building connections through the community. 12:27 Superpath’s courses series.13:58 Upcoming initiatives.15:08 Building software. 16:24 Enjoy the launch of Superpath Pro.17:52 Outro************************Useful Links:https://www.linkedin.com/in/edoty/https://superpath.co************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Jessi Craige Shikman, Editor at First Round Capital, dives into a decade of excellence with insights into the First Round Review. She shares strategies for crafting compelling content that empowers writers and drives collaboration. Jessi discusses the balance between maintaining a distinct voice while leveraging AI in their workflow. Learn how content strategy varies between venture capital and SaaS, and discover the challenges and triumphs of nurturing writers through personalized feedback and editing processes.

In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.This episode is brought to you by our friends at SHUFFLL.************************Timestamps:00:00 Intro 02:58 Who's Haley Griffis?03:14 Haley's background.04:52 Transition from PR to content.08:27 Buffer's culture of transparency.13:37 Challenges and opportunities of maintaining a large blog.17:50 Adaptable content strategy.20:56 Low-performing content and audience engagement.21:54 Content tracking and reporting.24:54 Net new content and multimedia.29:54 Buffer's hall of fame articles.33:30 Learn more about Hailley and Buffer and get in touch.35:04 Outro************************Useful Links:https://www.linkedin.com/in/hailleygriffis/https://buffer.comhttps://www.hailleygriffis.com/https://www.makework.work/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Jakub Rudnik, the Head of Content & SEO at Softr, shares insights from his journey from journalism to leading content marketing for a no-code platform. He explores innovative strategies for marketing versatile products, focusing on user personas and long-term engagement. Jakub discusses the transformative power of no-code tools, their accessibility, and how they enhance user experiences. Additionally, he highlights effective content marketing approaches, including the importance of measuring content success and leveraging user-generated content.

Becky Lawlor is the Founder and Chief Research & Content Officer at Redpoint, specializing in B2B content and original research. She dives into the vital role of original research in shaping thought leadership and influencing buyer decisions. The conversation highlights the rise of data-driven content and the challenges of balancing gated versus open access to research. Becky also discusses the impact of AI on content creation, emphasizing the importance of human oversight while leveraging technology to enhance research efficiency.