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Content, Briefly
Ten Speed: Ryan Sargent's system for content at scale
Apr 22, 2024
Ryan Sargent, VP of Content and Strategy at Ten Speed, shares his fascinating journey from leading in-house teams to shaping an organic growth agency. He discusses the intriguing evolution of content marketing, emphasizing strategic adaptability and creativity. Discover how Ten Speed blends SEO with high-quality content creation. Ryan also highlights the importance of effective client partnerships and innovative tools like Asana and Airtable for streamlined content management. Dive into how the landscape of B2B content is changing and what that means for marketers!
35:44
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Quick takeaways
- Enhancing content quality through refined production systems and strategic briefing allows agencies to create more impactful deliverables that resonate with clients.
- Adapting to shifts in client needs by focusing on high-quality, middle-of-funnel content establishes agencies as strategic partners driving engagement and growth.
Deep dives
The Importance of Quality Content Production
Improving content quality is essential for agencies, especially in the current climate where businesses are increasingly concerned about ROI. The speaker emphasizes the need for higher quality deliverables by tweaking production systems, such as refining content briefs to provide more comprehensive information about client products and audience engagement. This approach empowers writers to focus on applying their expertise rather than familiarizing themselves with the client's brand. Strategic changes like these lead to more effective collaboration and ultimately result in more impactful content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode