Minuttia: George Chasiotis on the content recession. Is it finally over?

In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams,  the nuances of a media business, and more.

This episode is brought to you by our friends at Minuttia. 

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Timestamps:

00:00 Intro

03:35 Who is George Chasiotis?

03:52 Insights on the content marketing recession.

08:47 What is Minuttia?

10:22 Introducing GrowthWaves, a B2B growth newsletter.

12:48 Launching a diversified set of services.
14:34 Adapting team skill sets for evolving content marketing.
18:08 The evolution of GrowthWaves as a media company.
20:04 Changes happening in the content marketing industry.
24:12 Redefining content roles.
28:48 Benefits of outsourcing.
31:53 The role of reporting content marketing impact. 
41:22 Learn more about George and Minuttia and get in touch.
42:15 Outro

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Useful Links:

Minuttia Website: https://minuttia.com

GrowthWaves: https://growthwaves.com

George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency

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Previous Episodes:

► Content Briefly Ep. 12: Ramli John's multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y

► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi's Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI

► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco