Content, Briefly Wistia: Sam Balter on video content marketing strategies for brand building
May 6, 2024
Sam Balter, Head of Content at Wistia, dives into the dynamic world of video content marketing. He explores how businesses can effectively leverage video to build brand affinity and adapt to changing customer expectations post-pandemic. Sam shares insights on Wistia’s evolution from a basic video tool to a comprehensive platform and discusses strategies for maximizing audience engagement. He highlights the importance of personalized content and creative autonomy in video production, advocating for innovative approaches to connect with audiences.
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Wistia's 110-100 Series
- Wistia's early brand content successes, like the 110-100 series, shaped its content creation approach.
- This series explored the relationship between creativity, budget, and resulting product quality by giving an agency different budgets for ads.
Create Production Content
- Create tactical production content explaining video creation techniques.
- This builds brand affinity with aspiring video creators, especially those with limited budgets.
Pandemic's Impact on Video
- The pandemic significantly changed video marketing.
- Remote work, the rise of video consumption, and the need for digital communication shifted how businesses use video.