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16min chapter
Wistia: Sam Balter on video content marketing strategies for brand building
Content, Briefly
Empowering Content Creation
This chapter explores the significance of personalized content marketing and the necessity of building brand authority through teamwork and creative autonomy. It discusses the dynamics of video content production, emphasizing trust in designers and the challenges of traditional content creation models. Highlighting the success of versatile content marketers, the chapter advocates for an integrated approach that fosters creativity and quick decision-making within teams.
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