Sam Balter
Head of Content at Wistia, a video platform for businesses. Previously held roles at ZoomInfo and HubSpot.
Best podcasts with Sam Balter
Ranked by the Snipd community
May 6, 2024 • 51min
Wistia: Sam Balter on video content marketing strategies for brand building
Sam Balter, Head of Content at Wistia, dives into the dynamic world of video content marketing. He explores how businesses can effectively leverage video to build brand affinity and adapt to changing customer expectations post-pandemic. Sam shares insights on Wistia’s evolution from a basic video tool to a comprehensive platform and discusses strategies for maximizing audience engagement. He highlights the importance of personalized content and creative autonomy in video production, advocating for innovative approaches to connect with audiences.
Sep 25, 2025 • 52min
How Wistia Creates Content That Gets Remembered Years Later
Sam Balter, Head of Content at Wistia, dives into the art of creating enduring content. He reveals how Wistia transforms a single video shoot into over 100 marketing assets, optimizing long-term engagement. Balter discusses the importance of measurement beyond immediate funnels and why high-quality guides outperform basic PDFs. He champions a video-first approach, predicts a future of hybrid marketing teams, and emphasizes the need for memorable content containers. His insights on leveraging pre-recorded webinars for lasting impact are particularly eye-opening.
