Sam Balter, Head of Content at Wistia, dives into the dynamic world of video content marketing. He explores how businesses can effectively leverage video to build brand affinity and adapt to changing customer expectations post-pandemic. Sam shares insights on Wistia’s evolution from a basic video tool to a comprehensive platform and discusses strategies for maximizing audience engagement. He highlights the importance of personalized content and creative autonomy in video production, advocating for innovative approaches to connect with audiences.