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24min chapter
Wistia: Sam Balter on video content marketing strategies for brand building
Content, Briefly
Video Marketing Transformation Post-Pandemic
This chapter explores the significant changes in video marketing strategies resulting from the pandemic, emphasizing the shift towards lower production values and online engagement. It highlights the rising importance of practical, relatable content alongside innovative video styles that enhance audience connection. The discussion also covers the integration of AI in video production and the blend of video and text in effective content strategies.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode