Content, Briefly Some Good Content: John Bonini on building a great content brand
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Apr 29, 2024 John Bonini, Founder of Some Good Content, discusses building a content brand, insights from consulting, personal branding, industry changes affecting content programs, coaching vs execution, and more. Insights on growth strategies, team management, and creating authentic, audience-centric content are also shared.
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Early Podcasting Days
- In 2015, John Bonini started the "Louder Than Words" podcast to connect with admired figures in marketing.
- The podcast was a passion project, not initially for monetization, during a time when podcasting was less common.
Personal Brand Building
- Building a personal brand alongside in-house marketing work can be valuable, even if not immediately monetized.
- It helps build an audience and establish expertise, potentially reducing future job search needs.
Litmus Growth Experience
- John Bonini's experience at Litmus involved navigating growth after a substantial private equity raise.
- This provided invaluable experience in high-stakes SaaS environments, including board presentations and tying marketing efforts to attribution.