In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.
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Timestamps:
00:00 Intro
01:28 The origin of the Louder Than Words podcast.
03:48 Building a personal brand on the side.
06:59 John’s background.
15:15 Learnings from leading marketing at Databox.
22:27 How Some Good Content Company came about.
25:32 Knowledge sharing and consulting.
27:30 How industry changes affect companies’ content programs.
31:46 Does the Content Brand framework change?
34:37 Coaching vs execution.
37:46 Learn more about John and Some Good Company and get in touch.
40:05 Outro
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Useful Links:
Website: https://somegoodcontent.com
John on LinkedIn: https://www.linkedin.com/in/jbonini/
John on Twitter: https://twitter.com/bonini84
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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