Some Good Content: John Bonini on building a great content brand
Content, Briefly
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Navigating Content Creation Challenges in Growing Organizations
The chapter explores the journey of building a content brand within a growing company without external funding, focusing on endurance, creativity in resource management, and evolving without additional capital. It discusses the significance of camaraderie within the team, the transition from a project to a consulting venture, and the balance between consulting work and public output. Additionally, it touches on the struggles of SaaS companies in creating audience-centric content, the evolution of content brand frameworks towards personal experiences, and the rebranding of content to stay relevant in the industry.
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