AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Content, Briefly
Slack: Sara Yin on navigating content marketing in a tech giant’s world.
May 20, 2024
Senior Editor at Slack, Sara Yin, delves into content marketing at tech giants, sharing insights on Slack's evolution, lessons from Intercom and Shopify, and the importance of diverse voices in building a rich content library. She also discusses Slack's content strategy post-Salesforce acquisition, lessons from Jeff Bezos, and keeping content creative in an SEO-driven world.
35:50
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Slack's content focus evolved from top-of-funnel to product marketing and sales enablement, and currently focuses on global campaigns and events.
- Sarah Yin transitioned from journalism to tech content marketing roles to create compelling customer stories and adapt effectively to industry shifts.
Deep dives
Evolution of Content Focus at Slack
The evolution of content focus at Slack has shifted over the years, with different areas of emphasis. Initially centered on top-of-funnel content, it later transitioned to product marketing and sales enablement. Currently, under field marketing, the content team is engaged in global campaigns, events, and digital marketing efforts.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode