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10min chapter
Slack: Sara Yin on navigating content marketing in a tech giant’s world.
Content, Briefly
Transitioning from Journalism to Content Marketing in Tech Giants
The chapter explores the guest's journey from journalism in various global locations to content marketing at tech companies like Atlassian and Intercom. They reflect on the challenges and successes of pioneering customer stories at Atlassian and the shift to metrics-driven content marketing at Intercom. The discussion emphasizes the importance of maintaining brand values and audience connection in content creation, showcasing the evolution of storytelling in journalism to marketing in the tech industry.
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